The primary responsibility of the Metadata & Merchandising Associateis to optimize our product metadata for discovery and sales conversion, with particular emphasis on SEO, descriptive copy, keywords, product categorization, and the creation of marketing assets to enhance the online shopping experience. The ideal candidate will have experience of metadata management and best practices and a deep understanding of the Amazon ecosystem.
This position is part of the corporate marketing strategy team, responsible for building and maintaining direct to consumer marketing capabilities, and reports to the Backlist Director.
The Metadata & Merchandising Associate'sprimary responsibilities include:

• Identifies and evaluates opportunities for optimizing product listings using SEO and metadata best practices to maximize title discoverability
• Copyedits descriptive copy, including book descriptions, series descriptions, and author bios
• Ensures all areas of an online product page are complete and works with publishing to fill any gaps
• Designs merchandising assets and creatives for backlist titles
• Tracks progress and effectiveness of product page optimization
• Attends publisher title meetings and advises on title metadata
• Maintains metadata best practices documentation
• Presents metadata resources, tools and case studies 2-3 times a year to Marketing and Editorial teams
• Stays abreast of trends in new technology and AI that may have an impact on how metadata is created and managed

Requirements:

• 2 years of metadata optimization, editorial, or copywriting experience
• Familiarity with SEO best practices
• Highly detail oriented and organized
• Ability to deliver timely, accurate work
• Strong communication skills, verbal and written
• Strong analytical and problem solving skills
• Proficient in Microsoft Office applications, with a focus on Excel
• Experience using Canva or a similar graphic design tool is ideal
• Flexibility to take on additional tasks related to marketing and metadata as needed
• Loves books and wants to help readers discover new titles and authors they'll love!

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $53,200 -$55,000. Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.