About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$40,000-$70,000/annually

Shift and Schedule:

Mon. - Fri.

Job Type:

Full-Time

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Job Summary/Description:

The Programmatic Media Buyer will assist in digital revenue growth through programmatic campaign setup and supporting Gray Digital Media's client expectations. The role will focus on gathering & verifying campaign assets, building campaigns in the DSPs, pixel generation, campaign revisions, and general troubleshooting. This is a remote position.

Duties/Responsible for (but not limited to) the following:

- Build out media buys within various ad platforms using effective media buying strategies and ensuring all builds meet established guidelines and specs.
- Assist with media planning to identify target audiences and craft creative and effective campaigns.
- Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI.
- Maintain digital marketing budgets across multiple tactics and campaigns.
- Execute campaign revisions within set timelines and suggest alternative optimization or setup strategies according to best-performing guidelines.
- Manage communication and requests from individual TV stations.
- Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
- Additionally, this position may be required to perform other responsibilities as assigned.

Qualifications/Requirements:

- 2 years of data-driven digital marketing experience
- Excel power user (pivot tables, Vlookup, index match, charts, etc.)
- Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done.
- Experience with Data Visualization (e.g. Tableau, DOMO)
- Experience with Google Analytics, Google Ad Manager, The Trade Desk (preferred) and other DSPs, SSPs, ad exchanges social analytics, data integrations, media analytics, and client databases.
- Team Player.
- Experience taking on a high level of responsibility, and working well under pressure.
- Ability to meet multiple deadlines in a deadline-driven, changing environment.
- Familiarity or exposure to A/B testing.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Gray Media Group/Gray-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.