Job Summary / Description :

WCTV, a -year-old Gray Media Group powerhouse station, in Sunny Tallahassee Florida, has an established list available for an experienced, proven sales professional.

This seller must be driven by digital and have a working knowledge of digital capabilities with strong broadcast knowledge.

Closing new local direct business must be a passion. We have a competitive compensation package and offer top advertising platforms, CBS, MeTV, MyNetwork, and the largest, most comprehensive DIGITAL solutions in the market on WCTV-TV.

Duties / Responsibilities will include, but not limited to :

• First and foremost, new business development
• Convert linear-only clients to digital / broadcast clients
• Grow digital revenue
• Exceed or at a minimum achieve monthly, quarterly, and annual revenue goals
• Initiate, cultivate, and maintain WCTV advertising client relationships
• Secure new Local Direct advertising business for WCTV and our related properties
• Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach
• Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers
• Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies
• Be proficient in all software utilized for daily business (including, but not limited to : Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.)
• Understanding Matrix would be a plus
• Present yourself professionally and respectfully as a representative of WCTV and Gray Television

Qualifications / Requirements :

• Proven track record of Digital and Broadcast sales success in local media
• Excellent listening, presentation, negotiation, and closing skills
• A team player with the ability to create, build, and nurture business relationships
• Must handle multiple projects, prioritize and complete specific tasks on time
• A strong sense of urgency and a winning attitude
• Excellent analytical and problem-solving skills
• BS / BA degree in business, marketing, or equivalent work experience.

If you feel you’re qualified and want to work with a great group of people go to , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

Last updated : 2024-03-22