About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WAFF:

WAFF is the dominant television and digital media station in the Tennessee Valley. For 70 years WAFF has served its 11 county DMA and is North Alabama's most trusted source for news and weather. We cover breaking news and weather all with a heart for the community. Visit https://www.waff.com/ to learn more.

Job Summary/Description:

WAFF 48 is seeking an experienced Sales Leader with a passion for sales and the magic behind digital capabilities. This role will allow the right candidate to represent the WAFF 48 brand to a community of local clients, advertising agencies, and the general public. You'll get to work alongside some of the best in the biz, overseeing digital sales and strategy, and having fun in the field, helping clients reach and exceed their business goals and needs.

Duties/Responsibilities include (but not limited to):

- The Senior Digital Sales Specialist will work strategically with our sales staff to generate creative solutions that deliver customized digital campaigns
- Individual MUST possess knowledge of video and banner ad sales, OTT/CTV, mobile platforms, social media and targeted email
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
- Develop media plan recommendations, buy summaries, and campaign measurement
- Present proposals with media and cost schedules to clients.
- Will go on sales calls with Account Executives
- Manage all facets of campaign execution by working with Digital Sales Manager and Digital Coordinator
- Take the lead on optimization strategies for digital campaigns
- Stay up-to-date with emerging trends and identify areas of development within emerging markets
- Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
- Traffic all ads and confirm launch success
- Promote positive working relationships within the department, the company, and the vendor community

Qualifications/Requirements:

- 2 years of digital sales experience
- Highly-motivated team player
- Superior multitasking skills with the ability to work cross-functionally and handle multiple requests daily
- Possess demonstrable experience working in both B2B and B2C environments
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills
- Applicants must be proficient in working with Microsoft Word, Excel, PowerPoint, and Outlook
- Google Certification (Specifically Google Analytics & Google Ad Manager) preferred
- Broadcast industry experience preferred

If you feel you’re qualified and want to work with a great group of people go tohttps://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on"apply now", upload resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFF-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.