About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WIFR:
WIFR is owned by Gray Television, Inc. and is a CBS affiliate. We are located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee in our backyard. The Rockford market is an excellent choice for individuals interested in gaining broadcasting experience as well as those looking to make this area their home. Rockford - Small Town Charm with Big City Convenience!
Job Summary/Description:
WIFR is seeking a motivated and enthusiastic Digital Sales Account Executive (Leader) who will provide leadership by executing sales to achieve local sales goals in the Rockford and the Northwest Chicago land Suburbs.
Duties/Responsibilities will include (but not limited to):
•Generate revenue for the station and meet monthly goals through effective outside sales techniques
•Develop new business and create results for clients through creative and effective targeted campaigns
•Research and build campaign solutions, including overall branding and creativity and ensure campaign execution meets client expectation
•Establish trusting relationships with clients, community and Gray and meet all commitments with adequate preparation, delivery and follow-through
•Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
•Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives and develop a strategy to support achievement of goals
•Grow share of clients' advertising spend while increasing their overall spend
•Support quality deliverables to drive client results
•Support collection of receivables
•Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
•Develop capabilities to produce creative and effective campaigns
Qualifications/Requirements:
•Thorough knowledge of cross-platform marketing solutions and sales methodologies
•Comprehensive awareness of industry terminology and digital nuances
•Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
•Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
•Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
•Extremely strong verbal and written communication skills
•High-level proficiency with MS Office applications
•Technology adept and competent
•Passion for contributing to a sales team with a positive mindset
•Superior business acumen related to new media, digital interactive initiatives, and social media required
•Driven by practical results, opportunities to learn, and opportunities to assist others with intention
•Understand that achieving goals is the expectation of the job
•Effective relationship-building, customer service, communication, and negotiation skills
•Digital media sales experience preferred and an excellent understanding of TV and media plans, advertising marketplace, and key competition
•Ability to quickly recover from adversity
•Ability to effectively communicate, build rapport, and relate well to all kinds of people
•Professional appearance a must
•Ability to present to clients via video calls and comfortable on video for meetings both internal and external
•Reliable transportation, must have a valid driver's license and a good driving record
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )
WIFR-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.