Job Summary:

The Marketing/Intake Coordinator plays a pivotal role in fostering growth and ensuring the

seamless intake of clients at Granny’s Helping Hands-PA, Inc. This is a dual-function

position that champions our marketing efforts while also serving as the first point of

contact for potential clients. Managing intake and ensuring our clients receive the utmost

care and attention from their initial inquiries to their receipt of services. This role is

instrumental in executing our marketing strategies, enhancing brand visibility, and

streamlining admissions. It bridges the gap between innovative marketing solutions and

superior client service, driving the agency's growth trajectory.

Responsibilities:

Marketing:

1. Assist in the Development and execute effective marketing strategies, both digital

and traditional, to promote the agency's services.

2. Serve as the initial point of contact for individuals seeking home care services,

providing them with detailed information and answering any inquiries.

3. Work closely with the internal team to match clients with suitable caregivers based

on their unique needs.

4. Organize and attend marketing events, such as job fairs and community gatherings,

to boost brand awareness and client referrals.

5. Collaborate with internal teams and external partners to produce promotional

materials and campaigns.

6. Analyze and report on the effectiveness of marketing campaigns, adjusting

strategies as necessary.

7. Stay updated on the latest trends in home care marketing to ensure the agency

remains competitive.

8. Foster partnerships with local organizations and healthcare providers to increase

referrals.

9. Assess and gather necessary details, including medical history and specific care

needs, to facilitate service arrangements.

8. Maintain and manage detailed client records, ensuring confidentiality and

compliance with HIPAA regulations.

9. Provide regular feedback to the management about the quality of leads and areas

for service improvement.

a. Research prospective, untapped markets and forge new relationships.

b. Pursue leads with a focus on transitioning them from initial interest to

confirmed admissions.

c. Collaborate with the Team to define business goals and devise actionable

strategies.

10. Events & Branding:

a. Coordinate 1-2 monthly company events for both internal and external

stakeholders.

b. Attend community events, hiring fairs, and other events.

c. Oversee all branding initiatives, including graphic design, content creation,

and digital marketing.

d. Accurately track and report event metrics, such as foot traffic, lead

generation, and inventory to management.

11. Digital & Social Media Management:

a. Helm all company social media platforms, shaping content calendars,

scheduling posts, and evaluating engagement metrics.

b. Collaborate with various departments to orchestrate compelling internal and

external communications.

c. Craft engaging content for social media platforms like LinkedIn, company

websites, facebook, IG, and email campaigns.

12. Other Items:

a. Manage transfers, Intake and enrollment process of all new clients

b. Assist with the facilitation of client documentation needed for enrollment

c. Other tasks may be assigned as needed.

Job Types: Full-time, Part-time

Pay: $18.00 - $22.50 per hour

Expected hours: 40 per week

Benefits:

• Health insurance
• Paid time off

Schedule:

• Evening shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Clifton Heights, PA 19018: Relocate before starting work (Required)

Work Location: Hybrid remote in Clifton Heights, PA 19018