271 Director of Brand Management Jobs in New York, NY
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GoGo squeeZ is Hiring a Director of Brand Management Near New York, NY
Job Title: Director of Brand Development
Reports to: Chief Marketing Officer
Number of Direct Reports: 2
Key Internal Partners: Sales, Finance, Supply Chain, CMI, Customer Marketing, Marketing Activation
Key External Partners: Agency Partners & Vendors
Location: New York, NY
Date Updated: March 2024
Job Summary:
The Director of Brand Development leads all aspects of the equity and innovation 5 year roadmap of the brand. While working with the CMO, the individual will shape the long-term brand strategy responsible for innovation roadmap, equity elements, future design architecture direction, and brand architecture.
Job Responsibilities & Tasks:
* Strategic Leadership:
o Develop an innovation portfolio assessment process that ensures financial sufficiency and balanced partnership with Finance and Sales.
o Define growth and competitive advantage opportunities by collaborating with R&D and Consumer Insights to identify trends and portfolio integration and expansion opportunities.
* Lead & Manage
o Managing / extending the Portfolio Architecture
o Partnering with Design team on Design Architecture and the Equity of the Brand
o Managing & owning the brand primary assets
o Building the innovation pipeline process to build a strong business plan for the future - evaluating 5 year growth, margin improvements/guidance, and partnerships
o Building a master brand campaign for the brand
o Managing 2 Leaders of Innovation
Key Performance Indicator (KPI):
* Market share, sales, EBITDA
* Penetration, consumption and brand equity measures
Position Requirements:
EDUCATION
* Bachelor's degree in marketing or other related areas required
* MBA preferred
EXPERIENCE
* 10 years' experience in customer and/or trade marketing
* 5 years within Food and / or CPG preferred
* Knowledge of syndicated sources (e.g., ac IRI, home scan) used in the analysis of trended consumer and volume dynamics.
SKILLS
* Analytical thinker and setting clear vision based on data
* Long term Strategic thought leadership and planning
* Ability to design and communicate marketing strategy
* Business acumen and strong leadership presence
* "Say what you do and do what you say" attitude
* Creative problem solver
* Champions a culture of trust and hard work
* Strong organization skills to manage cross-functional projects with demonstrated ability to multi-task and set priorities within tight timelines and high "client" expectations
* Comfortable working on a fast-growing business and eager to take on more responsibilities
* Comfortable working in an international environment
* Results focused, with examples to prove it
* Passion for understanding consumer behavior and for their brand
* Entrepreneurial spirit and acts like an owner
* Team player that inspires others - collaboration
* Detail-oriented with strong project management
* Excellent work ethic
Total Rewards:
Base Salary: $180,000 - $190,000
Bonus opportunity: 20%
20 days PTO
4% match on 401k
Health care by Cigna
Free Vision & Dental
Materne, North America is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.Job Summary
Full Time
Consumer Goods
$217k-265k (estimate)
03/30/2024
04/25/2024
gogosqueez.com
NEW YORK, NY
200 - 500
2010
Private
MICHEL LARROCHE
$50M - $200M
Consumer Goods
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About GoGo squeeZ
GoGo squeeZ is the manufacturer of applesauce, and 3 flavors of shelf-stable, squeezable yogurt.
The following is the career advancement route for Director of Brand Management positions, which can be used as a reference in future career path planning. As a Director of Brand Management, it can be promoted into senior positions as a Top Product/Brand Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Brand Management. You can explore the career advancement for a Director of Brand Management below and select your interested title to get hiring information.
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