WHY YOU'LL LOVE THIS JOB //

GMR is currently hiring for a Whiskey Category Educator to join our team! Under the direction of the GMR Account Supervisor and the Client, the Whiskey Category Educator will serve as a brand representative for trade education, relationship-building, and consumer-driven events for all whiskey-based Proximo Spirits brands - premium brands with a deep respect for craft and connoisseurship.

The ideal Whiskey Category Educator is a whiskey enthusiast who is engaging, charismatic, professional, polished, and articulate candidate with a strong connection to their market, a robust social media presence, and extensive experience in and knowledge of the bartending and mixology community.

This is a full-time, salaried position that requires full and open availability, as 50% of obligations will take place during normal business hours, while the other 50% will require evening and weekend work. Must be available to travel outside of designated market, within the US, upon request, not to exceed 20%. Mileage reimbursement, a monthly cell phone stipend, and up to 10 accrued days of PTO per calendar year is also available in this role.

YOUR IMPACT //

• Portfolio Representation: Leader of information and uncovering opportunities that suit Proximo’s whiskey brands with a thorough understanding of the category as a whole
• Category & Brand Expertise: Answer consumer and trade questions while building their base of whiskey category knowledge.
• Account/Gatekeeper Education: Manage an assigned key account list consisting of 50 influential accounts via education, brand building activities and relationship management.
• Event Activations: Represent the brand at key marketing and promotional events (ex. whiskey tastings, charity events, sales meetings, etc.).
• Distributor Sales Force Trainings: Train members of the sales force for key distributor partners of the Proximo Spirits whiskey portfolio.
• Sampling Staff Education: Educate sampling staff and trade on the featured brands, demonstrating a thorough knowledge of the category, brand, history, production and taste profiles.
• Event Programming: Curate and executerelevant brand programming based on key brand initiatives and milestones to keep educational content dynamic and engaging with the target audience.
• Reporting: Provide consistent feedback on programming metrics, competitive activity, in-market best practice, success highlights and brand opportunities.
• Administrative: Complete administrate requests in a timely manner, including but not limited to; KPI activity reporting, monthly recaps, expense reports, time reporting, bi-weekly team call participation, etc.
• Be a product expert across the Proximo Spirits whiskey portfolio.

YOUR EXPERIENCE //

Required:

• Demonstrated experience in the spirits industry, marketing, field sales, bartending, mixology, event execution, brand education, or other related fields.
• Demonstrated knowledge of whiskey categories.
• Strong written, verbal, presentation, and public speaking skills.
• Strong social media presence and following with the ability to create engaging content.
• Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word and Email.
• Ability to learn new computer programs quickly and efficiently.
• 21 years of age or older.
• Reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, giveaways, etc.).
• Ability to perform physically demanding duties, including but not limited to assembling and disassembling objects, and the use of hand and power tools.
• Ability to frequently stand, walk, and reach above shoulders, kneel, stoop or bend at the waist.
• Ability to use hands to finger, handle, touch objects or controls, and talk or hear.
• Close vision.
• Ability to lift 50-100 pounds.
• Ability to sit or stand for extended periods of time.

Preferred:

• Demonstrated experience with liquor sales, bartending, and fine dining.

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Restaurant type:

• Bar
• Casual dining restaurant
• Fine dining restaurant

Shift:

• Day shift
• Night shift

Weekly day range:

• Monday to Friday
• Weekends as needed

Application Question(s):

• Are you at least 21 years of age?

Education:

• High school or equivalent (Required)

Experience:

• Bartending: 2 years (Required)
• Marketing: 1 year (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: On the road