Job Summary:
The Marketing Intern assists with designing and creating marketing and communications material to enhance the company's image and promote its brand with an emphasis on employee recruiting and retention, particularly on social media platforms. This full-time non-exempt position will work with direct and indirect supervision.
Essential Functions:
* Assist with applying and implementing corporate social media strategy, enhancing company image and brand in various communities with a focus on employee recruitment and retention.
* Assist with the development of a content library for social media use.
* Assist with the establishment of a corporate Instagram account.
* Accompanies the Marketing & Media Specialist on worksite visits to obtain marketing materials, including, but not limited to, photos, video, or insight for use in retention and other initiatives.
* Assists with the design and preparation of communications across a variety of platforms, including print, electronic, digital, social media, videos, etc.
* Provide input and assist with the development of materials for company events, such as Redbook, Golf Outing, picnic, career fairs, etc. Attend same as required.
* Provide input on content of and materials for company internet site.
* Prepares written content with the goal of maintaining a consistent voice for the organization, directly aligning with the culture and goals.
* Ensure content and format of company websites are updated, effective, and contemporary, including, but not limited to, company internet site, social media sites, etc. Monitor for any positive or negative feedback and follow up as needed.
* Participate in planning and providing materials for quarterly newsletter.
* Help to organize and communicate social media data (e.g., followers, posts, forwards, shares, likes, impressions, feedback, complaints, etc.) to company leadership as appropriate.
* Help to ensure that company brand standards are met, along with industry editorial and style guidelines.
* Exercise proper care and maintenance of company equipment.
Knowledge:
* Basic knowledge of AP style and SEO preferred
* Basic knowledge of social media venues, marketing strategies and activities.
* Basic understanding of web technology and how it supports marketing.
* Familiar with basic marketing principles and concepts.
Ability to:
* Portray an effective social media presence.
* Work independently and be organized.
* Distinguish confidential and/or personal information and prevent unauthorized disclosures.
Qualifications
* Impeccable attention to detail.
* Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content.
* Skills in using and navigating social media networks' native web apps, 3rd party social media tools, and "the internet" to run it all with a willingness to expand skillset.
* Familiarity with desktop publishing, including, but not limited to, editing digital images, designing page layouts, and using electronic publishing software.
Education:
* Currently pursuing a bachelor's degree in Marketing, Communications, Journalism, or related business communications field.
Experience:
* Relevant coursework in social media, communications, and/or marketing
* Samples/portfolio of prior work. (Academic or volunteer work is acceptable for this purpose.)
Required and Preferred Training:
* Cyber Training
Physical Requirements:
* Constant (67-100%) Talk and hear in conversations with customers.
* Constant (67-100%) Talk on telephone and hear telephone conversations.
* Constant (67-100%) Able to see and read PC screens, read normal type size print.
* Constant (67-100%) Normal vision and hearing range.
* Constant (67-100%) Use fingers/hands to type and file.
* Constant (67-100%) Sit for sustained periods of time.
* Constant (67-100%) Use/operate basic office equipment such as phones, computer, filing cabinets, copier, etc.
* Frequent (34-66%) Bending, stooping, stretching, and prolonged standing.
* Occasional (0-33%) Lift and/or transport items weighing less than 25 pounds from one location to another throughout shift.
* Occasional (0-33%) Wear required personal protective equipment.
* Occasional (0-33%) Work in field or plant environment with exposure to adverse or extreme weather conditions, exhaust fumes, noise, dust, extreme temperatures.
* Occasional (0-33%) Walk and work on uneven terrain.
* Occasional (0-33%) Sit in vehicle for sustained periods of time.
* Occasional (0-33%) Travel and/or drive personal vehicle to trainings, meetings, events, etc.
This is a safety sensitive position.
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully.