11 Marketing Manager, Digital Demand Jobs in Cincinnati, OH

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Digital Marketing Patient Recruitment Manager

Medpace

Cincinnati, OH | Full Time

$102k-135k (estimate)

2 Days Ago

Digital Marketing Manager

Roto-Rooter Services Company

Cincinnati, OH | Full Time

$121k-156k (estimate)

5 Days Ago

Marketing Manager, Digital Demand (Hybrid- Blue Ash, Dayton, Toledo or Lima)

Girl Scouts of Western Ohio

Cincinnati, OH | Full Time

$91k-120k (estimate)

6 Days Ago

Marketing Manager, Digital Demand

Girl Scouts of Western Ohio

Cincinnati, OH | Full Time

$106k-139k (estimate)

3 Weeks Ago

Digital Marketing Manager

Strategic HR Client Job Openings

Cincinnati, OH | Full Time

$90k-119k (estimate)

2 Months Ago

Digital Marketing Manager

Strategic HR Client Job Openings

Cincinnati, OH | Full Time

$90k-119k (estimate)

2 Months Ago

Digital Marketing Patient Recruitment Manager

PharmiWeb.jobs: Global Life Science Jobs

Cincinnati, OH | Contractor

$107k-140k (estimate)

Just Posted

US E-Consulting- Customer & Marketing- Digital Customer Salesforce CPQ Manager PATH B

Deloitte US

Cincinnati, OH | Full Time

$171k-216k (estimate)

1 Month Ago

Digital Marketing Specialist

OMG National

Cincinnati, OH | Full Time

$68k-84k (estimate)

2 Weeks Ago

Digital Marketing Analyst

Fusion HCR

Cincinnati, OH | Full Time

$59k-73k (estimate)

2 Months Ago

Director, Digital Marketing

SageSure

Cincinnati, OH | Full Time

$165k-211k (estimate)

Just Posted

Marketing Manager, Digital Demand

$106k-139k (estimate)

Full Time | Civic & Environmental Advocacy 3 Weeks Ago

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Girl Scouts of Western Ohio is Hiring a Marketing Manager, Digital Demand Near Cincinnati, OH

Girl Scouts of Western Ohio is shaping the future of girl leadership! Our core strengths are rooted in our agile teams, our innovation and our belief that learning never stops. Joining Girl Scouts means you will be part of an inclusive team-centric organization where the girls and communities we serve are our top priority. Working at Girl Scouts of Western Ohio gives you the opportunity to build a meaningful career while you grow personally and professionally! If you would like to empower girls to make the world a better place - you belong at Girl Scouts! Join the movement! The Marketing Manager, Digital Demand is responsible for building the organization’s market presence and driving interest in Girl Scout membership, volunteering, and/or giving through digital marketing campaigns. This position will create and manage digital campaigns that diversify recruitment channels and drive awareness, interest, and membership leads.This position will lead the overall growth and strategic direction of our organization’s social media and assist with digital advertising initiatives. This position appropriately represents the Girl Scout brand at all times and works closely with the Director of Marketing & Communications, the Marketing Manager, Member Engagement, and all Girl Scouts of Western Ohio departments to tell the Girl Scout story.ESSENTIAL FUNCTIONS

Develop, execute, and maintain a digital demand generation strategy and plan to grow the organization’s membership leads as part of overall integrated marketing campaigns
- Develop a deep understanding of our target audiences, their communities, and the Girl Scout membership journey
- Ensure the organization has the right mix of assets, channels, and tactics to:
  - build awareness and support among target audiences
  - convert awareness to interest and desire among target audiences
- Work with the Director of Marketing and media buying partner to integrate and implement paid digital advertising campaigns
- Monitor results, identify optimization opportunities, implement testing, and adjust programs to maximize value

Design, build, and maintain the organization’s social media and online presence with a focus on building external relevance for potential members, community partners, media outlets, and donors
- Connect with volunteers and families to share Girl Scout stories (such as: Cookie Program, Camp, Gold Award, individual Girl Scout stories, volunteer stories)
- Engage in social media conversations with members, partners, communities, funders, and media
- Engage in social (and real) conversations with identified local influencers to raise relevancy and awareness of Girl Scouts at a regional or community level
- Focus on outreach to minority & other underserved or targeted communities
- Establish appropriate metrics, evaluate, report results regularly, and refine strategies as needed
- Evaluate emerging digital technologies and platforms. Provide thought leadership and perspective for adoption where appropriate

Create digital content – video, graphics, copy
- Combine analytical thinking with storytelling to identify and engage the right leads
- Develop & incorporate video
- Post live from events as needed

Serve as a brand champion for Girl Scouts, ensuring:
- Compliance with the organization’s national and local brand standards
- Integration of messaging with all other communication channels and across the organization
- All communications and campaigns are well designed, effective, and appropriate

Participate and collaborate fully in MarComm (GSWO’s marketing team) team efforts, including cross-training and providing back-up support to the Marketing Manager - Member Engagement, to ensure comprehensive marketing and communications coverage.

COMPETENCIES

Social media & video fluency
Written and oral communication
Relationship-building skills
Analytical abilities
Project planning and management
Independent judgment and decision-making

SUPERVISORY RESPONSIBILITYThis position has no supervisory responsibilities.POSITION TYPE/EXPECTED HOURS OF WORKThis is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5:30 p.m. Occasional evening and weekend work may be required as job duties demand.TRAVELTravel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.REQUIRED EDUCATION AND EXPERIENCE

Bachelor's degree in journalism, public relations, marketing, or communications
At least two years’ experience in website and social media strategic planning and management, using Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.; or any combination of education, training and experience that demonstrates the ability to perform the duties of the position.
Previous hands-on experience in building and implementing digital demand marketing campaigns.

PREFERRED EDUCATION AND EXPERIENCE

Strong technical and problem-solving skills with an impeccable eye for detail.
Strong writing skills formatted for digital platforms and ability to engage with and serve as advocate for diverse audiences in social media channels.
Demonstrated knowledge, understanding, and skill in Adobe Creative Suite, including Adobe Illustrator, InDesign, and Photoshop.
Familiarity with video editing software and techniques.
Familiarity with Salesforce Marketing Cloud or similar marketing automation platform a plus.
Analytical skills and experience tracking and reporting on campaign performance and other key metrics.
Versatility, flexibility, and a willingness to work within constantly changing priorities.
Excellent interpersonal and presenting skills, and the ability to work effectively with people at all levels and departments within the organization – remotely and in person.
Political campaign, community organizing, and/or nonprofit experience a plus.

BENEFITS We value our employees’ time and efforts. Our commitment to your success is enhanced by a compensation of $44K to $48K, depending on experience, and a generous benefits package.

Hybrid work schedule after 90 days
Week off between Christmas and New Years
Up to 12 days of PTO
Up to 8 days of sick time
401K with 100% match up to 5%
Medical, dental, vision, accidental, life, and MORE!
A high-achieving and fun team
Ability to build your skills and grow your career
Supportive environment for learning and development
Flexibility for work/life balance
Casual dress code

Diversity, Equity, Inclusion, and Belonging (DEIB): Girl Scouts of Western Ohio drives belonging and respect for all girls. We work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. We are proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce and are committed to creating an inclusive environment for all. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. GSWO is an EEO/Minority/Female/Disability/Veteran employer.