Public Relations & Community Event Specialist

Summary:

The PR and Community Events Specialist is essential for enhancing the law firm's reputation and community engagement. By leading strategic PR campaigns, organizing community events, fostering referral partnerships, and managing a comprehensive newsletter, this role strengthens the firm's image as a leading authority in immigration law and a dedicated community ally. This multifaceted position is key to maintaining a positive public image and a strong community and professional network.

Responsibilities:

Public Relations:

• Develop and implement public relations strategies to enhance visibility and reputation.
• Secure media appearances for the CEO, focusing on outlets reaching core demographics.
• Write press releases, articles, and communications highlighting the firm's achievements and expertise.
• Act as the primary liaison for media inquiries and interview requests.
• Expand a network of media contacts at local and national levels.
• Monitor and report PR results regularly.
• Collaborate with Marketing teams, ensuring PR efforts are published and shared through digital platforms, as necessary.
• Conduct research to discover and monitor influencers across various social media platforms who have a significant engagement for our audience.

Event Management:

• Develop relationships with community leaders and organizations for engagement opportunities. Including award submissions.
• Organize community events that showcase the firm as a trusted authority on immigration law.
• Handle event logistics, including venue selection, promotion, and execution.
• Promote events across marketing and social media channels.
• Gather feedback to improve future community engagement efforts.

Referral Partner Development:

• Identify and nurture relationships with potential referral partners across various disciplines.
• Participate in professional associations and community organizations to expand the referral network.
• Design and implement a referral program that incentivizes partners for client referrals.
• Organize seminars and workshops to demonstrate the firm's expertise to potential referral partners.
• Establish a system for tracking and evaluating referrals from partners.
• Maintain regular communication with referral partners through newsletters and personal outreach.
• Provide educational materials to referral partners to enhance understanding of the firm’s services.
• Implement a feedback mechanism with partners to improve the referral process.
• Recognize and appreciate the contributions of referral partners through various acknowledgment programs.

Newsletter Management:

• Design and produce a regular newsletter for internal and external distribution, highlighting firm news, achievements, upcoming events, and key legal updates.
• Collaborate with various departments to gather content and ensure the newsletter reflects the diverse activities and expertise within the firm.
• Develop a distribution strategy that reaches all employees, referral partners, and other stakeholders, maintaining engagement and fostering a sense of community.
• Monitor engagement metrics for the newsletter and use feedback to continuously improve content and design.

Skills and Abilities:

• Strategic thinker with a creative approach to problem-solving.
• Self-motivated with the ability to work independently and as part of a team.
• Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships.
• Knowledgeable about current trends and best practices in public relations and event management.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, Event Management, or a related field.
• Experience in public relations, event planning, referral network building, and newsletter production.
• Established media contacts and a network of potential referral partners.
• Fluent in Spanish and English; additional languages are a plus.
• Strong writing, communication, and interpersonal skills.
• Creative thinking with excellent organizational and project management abilities.
• Proficiency in email marketing tools and newsletter design software.
• Flexibility to work irregular hours and travel for events and meetings.
• International and National travel to all locations will be required.

Job Type:Full-timeSchedule: Monday to Friday and will vary, depending on the company’s needs. Weekends and outside of normal business hours may be required.

Benefits: Health Insurance, Dental, Vision, 401(k), Paid Time Off, Parking GarageLocation: In-Office Position