Our Company

Gentiva is an industry leader in hospice, palliative, home health, and personal home care. Our place is by the side of those who need us, offering physical, spiritual and emotional support to patients and their families so they may make the most of every moment. We believe that better care for caregivers and clinicians means better care for everyone, so we offer ongoing professional training, lower nurse-to-patient ratios, and comprehensive benefits for eligible employees. Here, you’ll join gifted colleagues who make a lasting difference in people’s lives every day.

Overview

We are seeking an experienced and results-driven Digital Marketing Director to join our team. This position will directly report to the VP of Marketing and Communications and is responsible for developing and implementing comprehensive digital marketing strategies to enhance our online presence and support the mission of providing compassionate and quality care. You will collaborate with sales, product development, recruiting, contact center, and fellow marketing team members to execute high-quality digital marketing programs. In partnership with agency partners, you will serve as the internal expert in the following areas:

• Digital strategy development
• Website management
• Social media management
• Reputation management
• Digital advertising
• Marketing automation
• Analytics and reporting

This is a hybrid position based out of our Atlanta, GA Corporate office.

About You

If you are a dynamic and innovative digital marketing professional looking to make a meaningful impact, we invite you to apply for this exciting opportunity. Join us in delivering compassionate and quality care to those in need.

• Bachelor’s degree in marketing, business or a related field; master’s degree is a plus
• Proven experience (8 years) in digital marketing, preferably in the healthcare or hospice care industry.
• Strong understanding of SEO, SEM, social media trends, and other digital marketing best practices.
• Experience with marketing automation platforms and proficiency in data analytics tools.
• Exceptional communication and leadership skills with the ability to collaborate across departments.
• Experience developing and executing integrated marketing plans
• Experience successfully managing work in a matrixed organization
• Prior experience in home health, hospice, or health care field strongly preferred
• Ability to travel up to 25%
• Strategic thinker with a results-oriented mindset

We Offer

• Comprehensive Benefits Package: Health Insurance, 401k Plan, Tuition Reimbursement, PTO
• Opportunity to participate in a Fleet Program
• Competitive Salaries
• Mileage Reimbursement
• Professional growth and development opportunities

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace