As our Marketing Project Manager, you will oversee the marketing manager experience and lead projects from the initial brainstorming and research phase, straight through implementation or production, and on to debriefing and reporting. The Marketing Project Manager will carryout the vision of of the Marketing Department as directed by the Marketing Director. Marketing Project Managers will therefore manage the team of marketers, vendors, and support staff involved in the various marketing projects.

From determining the scope of a project to contributing to market research on the target customers, Marketing Project Managers typically begin their work early in the project life cycle. As the project’s foundation is established, they will assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements — all while adjusting over the course of the project’s duration. The Marketing Project Manager also manages team members including but not limited to performance, coaching, and development to better the marketing department.

Role Contributions and Responsibilities:

1. Working alongside the marketing director to create the company’s marketing strategy.
2. Creating a project content calendar for all marketing initiatives.
3. Assisting in project/campaign deliverables where needed.
4. Building and maintaining external vendor relationships.
5. Creating project timelines and budgets.
6. Interdepartmental cooperation to assist in company efforts that involve marketing team members or deliverables.
7. Marketing Team development, coaching, and check-ins to ensure deadlines, quality, and team advancement are meeting set targets and KPIs.
8. Overall Marketing Department KPIs including:

• Overall department ROI performance
• Year over Year Revenue Growth
• Year over Year Intake Volume Growth

1. Event planning, and execution when needed.
2. Identifying, developing, optimizing, and/or implementing required reports to advance performance and scale of all marketing efforts

Education:

Bachelors in Business Administration, Marketing, Communications or similar Discipline

Experience:

10 year of Marketing Experience, with at least 5 years of Omni-channel marketing team Leadership.

Certificates:

Project Management, Google Analytics, Adwords, IAB, Marketing CRM / Automation certifications are a plus.

Skills:

Soft skills: Marketing Project Managers must have the following soft skills.

1. Leadership: For a Marketing Project Manager to succeed, they need to be able to lead their team members, encouraging and directing them, as well as anticipating their strengths and weaknesses.
2. Communication: Communicating with team members, executive leadership, external stakeholders, vendors, and freelancers is an important skill for project management for marketing.
3. Analytical: Because a Marketing Project Manager has a role in planning a variety of campaign types, they need to be able to leverage marketing analytics and prioritize resources to maximize the outcome for their company or client.
4. Marketing: While project manager roles utilize many of the same philosophies and concepts, project management for marketing will need a specific expertise in marketing itself to be able to manage a full suite, omni-channel program, including but not limited to: digital marketing campaigns, website optimization and design, social media campaigns, television production, radio production, customer lifecycle marketing campaigns, loyalty program development, event coordination and execution, business development efforts, and community engagement.
5. Decision-making: The Marketing Project Manager experience involves at least some high-pressure situations, and Marketing Project Managers will be called upon to make informed decisions on a tight timeline.

Technical skills: In addition to the soft skills mentioned above, Marketing Project Managers should also have the following hard skills.

1. Resource allocation: Marketing resource management, the allocation of both human and budgetary resources, is critical to being a successful Marketing Project Manager. This skill will allow for added agility and flexibility as obstacles or bottlenecks arise.
2. Proficiency with project management tools: Ability to leverage a host of project management software options, including Wrike, to properly set deadlines, track resources, and ensure team member accountability.
3. Ability to set deadlines: Deadline forecasting and management across several projects simultaneously.
4. Task management: Project management for marketing consists of tens or hundreds of specific tasks. The Marketing Project Manager will need to manage and delegate these tasks effectively to ensure deadlines are met.
5. Timeline planning : Planning the timeline of each project is a critical skill as the Marketing Project Manager will be forecasting multiple complex projects with time- and resource-dependent deadlines.

Working Conditions:

• Mostly office setting in high volume, fast-paced environment
• Requires long periods of sitting while completing computer activities.
• Ability to travel to and from various county locations for meetings and trainings, utilizing personal vehicle.
• Ability to lift boxes and/or pull mailcart weighing 25 – 40 pounds.
• Hybrid and alternative work schedules are available upon successful completion of the 6–12-month probationary period.
• This position does require some nights and weekends as events and engagements dictate. This is not a 9-5 position.
• Highly collaborative team model with a high priority placed on regular and specific communication.