AGENCY MARKETER - JOB DESCRIPTION

The marketer should be a high caliber professional, he or she has the unique opportunity to rapidly develop and build customer relations within a successful agency. The marketer will fine tune marketing, networking, consultative sales and all the other skills imperative to becoming a top-tier producer. The marketer will be responsible for developing and maintaining different marketing channels that will help increase an agency’s sales volume.

Marketers are responsible for tracking marketing methods used as well as their outcomes. This role gives the marketer a foundation on which to build a network through various channels and learn to capitalize on prospecting opportunities by utilizing different marketing strategies.

CORE JOB DUTIES FOR THE INSURANCE MARKETER

• Develop marketing strategies and campaigns to increase the sales volume of the agency
• Contact business and private individuals by telephone to secure appointments for agent/agency producer
• Network with professionals relevant to the insurance industry
• Obtain basic prospect information such as name, address, and payment method, as well as current insurance and risk information
• Record names, addresses, purchases, and reactions of prospects contacted
• Drive consistent, relevant traffic and leads from our social network presence
• Track, measure, and analyze all initiatives to report on social media ROI.
• Perform other duties as assigned

CORE COMPETENCIES FOR THE INSURANCE MARKETER:

• Communication: Proficient verbal and written communication skills
• Teamwork: Accepts feedback when offered and works well with others
• Business Results: Has ability to meet individual performance metrics and goals
• Ability to understand marketing expenses vs. revenue and how that relates to a marketing budget
• Drive and Productivity: Must be able to generate great results from ordinary circumstances, prepare for problems or opportunities in advance, undertake additional responsibilities and respond to situations as they arise without supervision

Job Types: Full-time, Part-time

Pay: $8.50 - $10.00 per hour

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Education:

• High school or equivalent (Preferred)

Work Location: In person