RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Integrate closely with all departments, but most intimately with the social media/influencer marketing team, creative team and our SVP of Integrated Services

• Craft strategic and compelling message platforms for clients that are rooted in brand strategy

• Have a knack for/can develop brand positioning frameworks for existing and emerging brands that unfold into message platforms and content pillars

• Establish the roadmap for creating, presenting and implementing the discipline of content strategy for our clients across the agency

• Create, curate and (know the channels to) promote content to build brand awareness that can drive business results for our clients

• Conduct content audits and gap analysis for existing and new clients

• Contribute to and (in some cases) drive the creation of new business pitches based upon a core idea or concept that you help develop

• Set the framework/playbook for our clients’ social media content strategy and work closely with the social media team to bring that strategy to fruition through social media content calendars

• Work closely with the creative department to generate new ideas/campaign ideas and help bring them to life through content development

• Develop content for the right marketing channel, knowing which channel to utilize based upon clients’ goals and the content/message

• Seek out and gather insights from research and data to inform content strategy and creation

• Develop and hold strong relationships with client contacts

• Work across the agency to encourage and spearhead collaboration, knowledge sharing and best practices

REQUIREMENTS:

• You have indisputable passion for ideation in the spirit of creating the next best campaign

• You are a compelling brand storyteller with keen design sensibility to envision how content will be presented/distributed across all marketing channels

• You understand and can create concise consumer journey maps that make true the content strategy

• You know how and through which mediums to conduct research that will inform your content strategy and execution thereof, and can distill the insights from your research into clear and compelling presentations and/or assets

• You can take bits of information about a client’s audience and craft true and interesting audience personas

• You understand brand strategy and can contribute to the build out of a brand platform

• You become the keeper of a brand’s identity and can represent the brand voice and image through the content, words, images, ideas you create

• You are a master communicator in all ways

• You have a keen eye for truly unique and ownable creative/campaigns, and are forever seeking to build and activate breakthrough ideas and campaigns

• You’re curious and proactive by nature, constantly seeking inspiration to hone your professional approach and skills, whether through industry news & trends, competitor campaigns, or from personal/professional passion outlets – you’re always growing

• You have an eye for detail, you know how to multitask, prioritize, and juggle projects effectively

• You naturally build and nurture relationships internally and with clients

• You demonstrate excellent communication skills and sharp writing skills
• Please include requested salary range in submitted resume

QUALIFICATIONS:

• BA/BS degree in marketing, communications or related fields

• 5 – 7 years in marketing

• Agency experience (preferred)

• A masterful communicator/writer