Purpose of Role

A Strategist will demonstrate the beginnings of exceptional skills at strategic thinking, developing cotent, fact-based storylines and develop and integrate ideas from other teams and simplify the complex.

The primary role of the Strategist is project delivery and significant assistance across a broad range of strategic services. This is done through the collection, analysis and translation of data into client ready presentations as well as the development of brand strategy presentations, naming efforts and messaging development. In addition, Strategists are held accountable for working smoothly with client teams and providing responsive client service to both his / her project team and clients.

The Strategist is often more experienced in one or two areas of strategy (e.g., research, brand positioning, brand architecture, naming, etc) and should be able to quickly master core industries and geographies of business as needed. A Strategist should exhibit eagerness to learn and grow professionally and proactively seek out growth opportunities.

Primary Job Responsibilities

• Build a relevant fact-base for all client engagements.
• Contribute strategic thinking and actionable client solutions as well as demonstrate the ability to translate data and analysis into insights and ideas
• Leverage strong analytical and written skills in all work including writing research reports, positioning/messaging decks, briefs and as well as compiling FutureBrand studies
• Develop brand audits with strong initial findings, areas of opportunity and insights
• Coordinate and conduct primary research as well as summarize and assess secondary and client data
• Create logical, clear draft deliverables and obtain timely review of deliverables by lead Strategist. 
• Formulate initial positioning directions, messaging guides, naming presentations and other strategy requirements
• Work cooperatively and develop trusted relationships with other functions at FutureBrand, including design, account management, new business, ­etc.
• Work with senior managers on executive summaries that reflect top-level strategic thinking.
• Represent the firm in a professional manner in all client interactions.
• Build and maintain a great FutureBrand culture.

Skills, Competencies, Traits

• Demonstrate thorough understanding of the broad range of strategic offerings, including: value propositions, brand architecture, positioning, messaging, brand voice, naming, etc.
• Ability to identify key business problems, develop a thorough understanding of client business, competitors, end users, etc. and develop insightful, strategic solutions
• Possess ability to think conceptually and analytically; has ability to logically define information needs, drive facts to findings / insights, understand client organization and issues, help design research plan and analysis, contribute to strategic thinking, and create actionable solutions.
• Demonstrate proficiency in collecting, analyzing and effectively translating data and analysis into client ready presentations data.
• Proficient in business and creative writing and the creation of logical, compelling, clear first draft deliverables.
• Employ principles of project management and has superior organizational skills to facilitate workflow.
• Interested and passionate about branding
• Demonstrate a team player attitude, working effectively with individuals from across the organization to deliver results through collaboration.
• Demonstrate strong verbal and written communication skills including the ability to write creatively and clearly.
• Expertise in the use of various tools required to complete case work (PowerPoint, Excel, Word etc.)
• Articulate and vocal in client meetings
• Strong attention to detail and professionalism
• Shows initiative, point of view, and demonstrates ownership of project deliverables

Qualifications/Experience

• Bachelor’s degree
• 3-5 years of related work experience in brand strategy, brand management, corporate branding, digital branding, strategy OR 2 years of related work experience coupled with a postgraduate degree
• Experience with qualitative and/or quantitative research

About FutureBrand

FutureBrand is a global brand transformation company. We are a diverse and entrepreneurial group of brand, creative & experience experts. We help businesses grow even when times change by better connecting brand purpose to everyday experience.

We are guided by our four values: 
Creative - We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.
Adaptable- We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.
Positive - We are optimists. We value truth and ideas that create affinity, benefit and advocacy.
Entrepreneurial -We are imaginative, take initiative and risks in order to create better results.

FutureBrand is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.