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C O M P A N Y O V E R V I E W
Full Focus is a goal achievement coaching company based in Franklin, TN. Our mission is this: we make it nearly impossible for people not to get the Double Win. The value we offer through our life-changing resources includes daily planners, best-selling books, a network of podcasts, blogs, and newsletters. We’re an award-winning Inc. Best Workplaces and Inc. 5000, a high-growth mission-oriented company with killer benefits and a primarily remote work environment. We’re looking for a full-time Marketing Copywriter to be the newest addition to our team of A-Players. Learn more about what we do and our Core Values here.
P O S I T I O N O V E R V I E W
This is a full-time, salaried position that reports to our Director of Marketing. This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents’), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks. This position requires candidates to reside in Nashville, Tennessee, or within a couple of hours' driving distance for regular in-person meetings throughout each month. Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we are committed to together while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to "achieve more” by doing less.
Requirements
M I S S I O N
The mission of the Marketing Copywriter is to contribute to the overall profitability of Full Focus by delivering compelling copy to attract, convert, and retain customers. This includes writing entire promotional campaigns, email funnels, video and webinar scripts, sales pages, and more to ensure our audiences have a compelling experience with our brand that ultimately helps us reach our revenue goals.
The Marketing Copywriter will advance the message and mission of Full Focus by delivering compelling copy on time, executing frameworks for our email campaigns, and continuing to test and learn from each email campaign, product launch, and lead-generating tactic.
In this role, you’ll work closely with our Marketing team.
Your goal in this role is to drive revenue through email campaigns. Specifically, in the next six months as the Marketing Copywriter, you aim to accomplish these two main objectives:
This is achieved through three primary main areas of focus, including but not limited to:
In your role as Marketing Copywriter, the primary number that you own on the team is revenue attributed to emails.
You will also be responsible for reporting on a handful of KPIs, including, but not limited to, new email subscribers, unsubscribes, email open and click-through rates, total marketable contacts, percentage of total buyers to subscribers, etc.
See scorecard for additional information.
P R O F I C I E N C I E S & Q U A L I F I C A T I O N S
R E Q U I R E M E N T S
W O R K E N V I R O N M E N T
Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
Benefits
This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents’), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks.
Full Time
$50k-63k (estimate)
06/04/2024
06/22/2024
fullfocus.co.nz
Auckland
<25
The following is the career advancement route for Marketing Copywriter positions, which can be used as a reference in future career path planning. As a Marketing Copywriter, it can be promoted into senior positions as a Copywriter II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Copywriter. You can explore the career advancement for a Marketing Copywriter below and select your interested title to get hiring information.