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Little Rock, AR | Full Time
$96k-125k (estimate)
1 Month Ago
Marketing & Business Development - Risk Advisory - Marketing Lead
FORVIS Little Rock, AR
$96k-125k (estimate)
Full Time 1 Month Ago
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FORVIS is Hiring a Marketing & Business Development - Risk Advisory - Marketing Lead Near Little Rock, AR

General information
Name
Marketing & Business Development - Risk Advisory - Marketing Lead
Posting Title
Risk Advisory Marketing Lead
Ref #
2231934
Date Published
Friday, March 1, 2024
City
Little Rock
State
Arkansas
Country
United States
Job Category
Marketing & Business Development
Department
Marketing & Business Dev
Office
Advisory Region Firm Services
Advertised Location
US-AR-Little Rock, US-IN-Indianapolis, US-MO-Kansas City, US-MO-Springfield, US-NC-Charlotte, US-TN-Nashville, US-TX-Dallas
Working time
Full Time
Description & Requirements

We are excited to announce that on November 15, 2023, FORVIS and Mazars approved the creation of a new top 10 global network, which will be effective June 1, 2024. This is not a merger and both firms will remain distinct, independent legal entities until that time. It is two firms creating a new top 10 global network that will operate under a single global brand-Forvis Mazars, effective June 1, 2024. Our FORward VISion continues to be known for creating engaging opportunities, delivering innovative solutions, and building unrivalled relationships. The consulting services we provide help, deliver on that vision and help our clients move with momentum through their toughest business challenges. As we continue to drive toward delivering an Unmatched Client Experience, we need a Marketing Lead to help drive growth in our internally-named Risk Advisory 1 Practice unit. This practice unit focuses on primarily serving the middle market across several service lines including Internal Audit, Enterprise Risk & Quantitative Advisory (ERQA), Financial Services Regulatory, CFO & Business Advisory, Search, Technology Consulting, and TALENT SHIFT, LLC.

The RAS1 Marketing Lead will act as a liaison for marketing initiatives across all segments that leverage RAS 1 service line offerings. This role will also bridge communication and marketing gaps from the RAS 1 service lines to the F1000 and Healthcare segment marketing teams and will work closely with the National marketing centers of excellence, in addition to the national Industry Marketing teams. This role will be accountable for providing a blend of strategic marketing planning/execution and project management leadership. The position requires innovative and client-focused collaboration with our Consulting leadership and other marketing professionals with the goal of articulating our vision for unmatched client experiences through a comprehensive marketing strategy. This is a creative and fast-paced role serving a key driver of growth for our organization.

How you will contribute:

  • Drive and manage the development and execution of integrated marketing campaigns for respective practice units, integrated campaigns include but are not limited to print, digital, and social media tactical elements
  • Annually help plan and develop strategic content and event plans for the Service Lines inside of the RAS 1 practice unit, this includes discovery conversations with leaders to identify the ideal client profiles, current and ongoing client pain points, and service line growth plans. The planning process also includes marketing objectives and campaign planning, messaging, tactical planning, and budgeting. The process culminates with presenting to stakeholders across the firm
  • Strategically manage, curate, and plan the distribution of thought leadership using firm centers of excellence support (content marketing)
  • Drawing on resources of the firm, produce a series of webinars targeted at clients and prospects, this also includes analyzing webinar attendee reports, distributing results to client service personnel, and monitoring and executing follow-up activities
  • Create and manage the execution of marketing collateral to support the practice unit growth including solution sheets, pitchbook materials, landing/website pages, and other internal or external materials
  • Plan and execute firm participation in industry trade shows and conferences, this includes sponsorship negotiation, planning onsite events, booth logistics, and follow-up activities
  • Create relationships with and support marketing activities of client service professionals within the market
  • Provide marketing, editing, and formatting help for large, complex sales pursuits and written proposals as requested
  • Conduct business intelligence research and build target pursuit lists
  • Collaborate closely with the web developer to ensure the firm's relevant website content is current and search engines are maximized
  • Deeply understand and implement the firm's brand and Consulting positioning and how those translate to all audiences of the firm
  • Various other marketing duties as assigned

We are looking for people with Forward Vision and:

  • Ability to plan and organize workload including readjusting due dates and communicating those upward to stakeholders and management
  • Ability to consult with a purpose, provide valuable marketing and industry subject matter expertise, and work closely and effectively with all levels of management with a high degree of professionalism
  • Dedication to producing quality work and to consistently delivering results that go above the minimum requirements
  • Must be a collaborator with a cheerful outlook
Minimum Qualifications:
  • Marketing experience with a professional services firm is a plus
  • 3-4 years or more of experience in marketing communications or marketing content role
  • Proficiency in Microsoft Office Suite products
#LI-LRA, #LI-IND, #LI-KCMO, #LI-SGF, #LI-CLTSP, #L-NASH, #LI-DFW
#LI-AQ1

FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

Job Summary

JOB TYPE

Full Time

SALARY

$96k-125k (estimate)

POST DATE

03/05/2024

EXPIRATION DATE

05/04/2024

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