Brief Job Description:
The Program Marketer for Transportation Electrification (TE) develops marketing strategy and implementation for the TE portfolio in our B2B and B2C audiences. Our B2B programs focus on marketing and sales enablement of electrifying fleets for businesses and its incentives. Our B2C programs focus on marketing of our municipal charging program, which consists of utility pole and curbside charging for electric vehicles in local neighborhoods.
General Program Marketing:

• Manages TE marketing project budgets, reviews program revenue and expenses, determines best uses of marketing resources for product promotions and campaigns.
• Works with vendors and partners to resolve complex issues if/when they arise.
• Serves as department subject matter expert for developments and trends in the transportation electrification industry and shares information with internal stakeholders.
• Creates and documents ongoing processes

Discovery, Campaign Strategy and Creation:

• Works with partners to identify customer needs and evaluate potential program enhancements by analyzing data from multiple sources to decide which initiatives are likely to best map to the organization’s strategic goals.
• Creates and executes marketing planning including strategy, budget, tactics, and channels
• Designs and implements cross-functional processes and procedures that ensure a high quality customer experience; contributes to the continuous improvement of marketing materials, messaging and systems.
• Works with creative and production teams to create marketing materials such as emails, web pages, digital ads, print ads, post cards, social media posts and more.

Implementation:

• Executes innovative, creative and cost-effective marketing and promotion plans aligned to other programs to meet strategic objectives
• Partners with Digital Marketing strategist to run advertising with our agency partners
• Coordinates with internal stakeholders to prepare impactful and innovative collateral/communications for assigned marketing promotions and campaigns

Outcomes and Analysis:

• Analyzes and tracks marketing performance throughout the campaign and documents findings and recommends changes to incorporate in the future.
• Provides campaign status and/or reports for management and stakeholders as necessary.