To complement our rapid growth, we are actively looking for a Marketing Coordinator to join our Marketing team. This individual will work cross functionally with various stakeholders to better position our brand online while driving demand for the products.

Responsibilities:

• Track, report, and analyze demand generation initiatives and campaigns
• Manage digital email nurture, email blast and newsletter, and paid social programs and automated lead nurture programs
• Map the user journey from awareness to conversation
• Develop ad copy and landing pages
• Optimize copy and landing pages to increase effectiveness
• Manage budgets and report to sr. stakeholders of program success and learnings
• Execute A/B tests, collect and analyze data, identify trends and insights in order to maximum ROAS
• Work with sales, operations and other stakeholders to drive ROAS and create new programs, campaigns, and creative ways to align and support
• Keep pace with marketing industry trends and developments monitor competitors and analyze listing and programs for ad insights and positioning
• Strategize and develop new opportunities for marketing campaigns
• Manage and run campaign working team meetings
• Manage communication with Sales Teams
• Devise a campaign timeline and execute campaign effectively, on schedule and on budget
• Manage all marketing collateral and channels including: Paid Social, Display, Search, Email, Conversica, Sales Enablement, Webinars, Public Relations, Integrated and Partner Marketing
• Report all metrics on campaign and make recommendations for future campaigns
• Working with Ops on Campaign reporting – Gatekeeper of salesforce campaigns

Requirements:

• 1-2 years of experience managing campaigns and paid and email marketing channels
• Proven success managing campaign progression and working with teams PPL, PPC campaigns across Google, Bing, Yahoo, YouTube, Google Display, facebook, twitter, Instagram, LinkedIn and software review site
• S. in Marketing/Advertising or equivalent work experience
• Experience with Marketo, Salesforce, Conversica, and Asana
• Creative thinker who can create and optimize copy and landing pages to align with company-wide strategic directives
• AdWords certified - strongly preferred
• Experience with bid management tools Strong analytical skills
• Excellent written and verbal communication skills Familiar with SFDC, Domo, Discover.Org, instapage
• Photoshop experience a plus