Description

The Programmatic Sr. Paid Media Manager is responsible for developing and executing marketing strategies and campaigns to promote products/services, enhance brand awareness, and drive member engagement. This position will be responsible for our bid management and optimization of programmatic ad buys across multi-channels and work closely with cross-functional teams to analyze the effectiveness of our paid acquisition initiatives and digital marketing campaigns.

Here's what you can expect from the job and what you need to be successful:

Job duties:

• Responsible for the day-to-day, hands-on execution, bid management and optimization of programmatic ad buys across display, mobile, native, video, CTV and OTT
• Negotiate and secure media space, including placements, ad inventory, and channels, ensuring campaigns reach the right audiences
• Manage media budgets to drive efficiencies across programmatic ad spend
• Set up programmatic campaigns, ensuring ad tags and creative are loaded correctly and trafficked and executed accurately
• Help manage the approval and timely delivery of essential assets required to launch programmatic display as well as other paid media channels such as SEM, paid social, and affiliates
• Manage creative assets and ad placements and monitor bid strategies, budgets, and pacing
• Optimize bids, creatives, and media buying parameters
• Partner with the marketing analytics team to track, analyze, and report on marketing campaign performance and KPIs
• Provide insights and recommendations based on data to improve marketing effectiveness and ROI
• Collaborate with internal teams, including design and product to align marketing efforts with business goals and objectives.
• Communicate marketing plans, updates, and results to senior leadership, key stakeholders, and seek feedback to improve campaigns and initiatives
• Track, report and analyze website analytics, PPC initiatives and campaigns. Accurately forecast, track, evaluate and present campaign and program performance against industry and historical performance benchmarks
• Streamline and optimize campaign workflow through project management platform in support of performance marketing team
• Review invoices and oversee accrual process for acquisition marketing team
• Implement A/B testing and conduct experiments to improve campaign and media performance
• Leverage first-party data to drive audience strategies and create and refine audience segments for personalized targeting

Essential skills:

• Minimum 5 years’ experience developing and executing marketing campaigns. Financial services industry experience is preferred
• Ability to define paid media strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Strong knowledge of marketing principles, techniques, and best practices across various channels
• Well versed with digital marketing platforms and tools including Google Campaign Manager, DSPs, and Google Analytics 
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit
• Excellent written and verbal communication skills with the ability to create compelling marketing content and present ideas effectively 
• Ability to operate as a self-starter who is highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Ability to effectively collaborate with multiple business units, senior and executive leadership and vendors to achieve organizational goals
• Ability to foster strong internal and external business relationships
• Working knowledge of Microsoft Office Suite
• Minimum Education:Bachelor’s degree in Marketing, related field, (in Marketing or a related field) or equivalent experience required

Location: Hillsboro, OR 97124 (HYBRID)Target Compensation in Hillsboro OR: $95,000 to 110,000 annually annual bonus

Benefits options include:

• Traditional medical, dental, and vision coverage
• 401K matching up to 5% per pay period
• Flexible Time Off - FTO
• 11 paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

What makes First Tech different? Click here to learn more!

First Tech is not currently offering Visa sponsorship for this position#LI-MG1