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The Director of Marketing is responsible for the strategy and oversight of the Bank’s Marketing Department, communications, and community relations functions. The position is also responsible for managing various vendors and collaborating with marketing partners in the community, as well as evaluating and developing long-term strategies that align with the Bank’s vision. Responsibilities also include collaborating and coordinating communications strategies with the Bank’s senior team to effectively transmit messages to stakeholders, such as a product rollout to customers or quarterly reports to investors and the Board of Directors.
This person must be well versed in implementing a strategic marking plan, managing a marketing budget, establishing community sponsorships, supporting the Bank’s senior team with public speaking engagements, supporting the organization’s relationship development initiatives, and delivering positive earned media. The position will report directly to the CEO and will be responsible for planning and execution of events that impact the public and customer base.
The Director of Marketing will set and manage the branding strategy for the bank including assisting with developing overall strategy and executing marketing plans, supporting promotions and events, and overseeing the bank’s brand through all communication channels utilized by the bank. This role will execute advertising including, but not limited to, social media, digital communications and image advertising, direct marketing and reporting performance results based on Return on Marketing Investment (ROMI).Sales and marketing planning:
Sales and marketing support:
Research and data management:
Public relations:
Brand management:
Full Time
Banking
$113k-144k (estimate)
09/28/2022
03/27/2023
firstoptionbank.com
HORTON, KS
100 - 200
1923
LUKE MOORE
$10M - $50M
Banking
In 1923, First Option Bank (fka First National Bank) opened for business in Osawatomie, Kansas. We continue to be a locally-owned bank today and over the decades have expanded to the communities of LaCygne, Louisburg, Paola and Spring Hill, Kansas. We are committed to earning customer loyalty by supporting our communities and providing our customers with the friendly, personalized service they deserve. Come to First Option Bank for full-service banking (including loans for your business, home or personal needs), investments and trust services. Community banking at its best! Member FDIC - Equal... Housing Lender Insurance and Investment products are: Not a Deposit No Bank Guarantee Not insured by FDIC or other Government Agency
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The job skills required for Marketing Director include Leadership, Initiative, Planning, Advertising, Presentation, Digital Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Director positions, which can be used as a reference in future career path planning. As a Marketing Director, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director. You can explore the career advancement for a Marketing Director below and select your interested title to get hiring information.