Position Profile

Marketing Coordinator & Sales Support

Job Summary:

The Marketing Coordinator will assist the Florida Marketing team with various tasks such as social media strategy, graphic design, sales programs, product development, and ROI measurements.

Essential Responsibilities:

• Understanding of current social media and digital marketing trends, platforms, and dashboards.

• Experience creating and deploying social media ads on Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat.

• High level of customer service and the ability to communicate effectively with clients on digital marketing efforts.

• Processing sponsorships and tracking ROI on all Bank sponsorships, memberships and contributions and assist in the coordination and set-up of corporate events and tracks ROI on all events.

• Provides marketing support for retail branches, residential mortgage and other business lines. Works with internal clients to discuss any marketing needs.

• Must have excellent verbal and written communication skills and attention to detail.

• Must have a high level of proficiency in Adobe Photoshop / Illustrator & Premier Pro, to generate content.

• Creates flyers, invitations and creative pieces that complement the bank’s overall brand of Utilizes a wide range of media, including digital photography, computer aided design and animation to produce accurate, high-quality work.

• Works with all bank’s business units to order, monitor and distribute promotional items, collateral pieces, etc. Maintains inventory of marketing materials and promotional items. Fulfills requests for special events and branded promotional items. Analyzes use of promotional items annually and determines solutions for more cost-effective use.

• Develop and carry out an efficient documentation and filing system for the Marketing department.

• Assists with all inquiries and requests directed to the Marketing and Consumer Banking departments.

• Conducts competitive rate analysis for deposit and mortgage lending products.

• Benchmark bank’s products against competition.

• Compiles, analyses data and creates spreadsheets, graphs and charts for consumer banking business grou
   

Independence of Judgment:

The independence of judgment is according to the provided authorization level.

Impact of Errors:

The impact of errors in this position could affect job, department and Bank credibility and could create a negative financial impact to the Bank.

Physical Demands, Education and Skills:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Specific vision abilities by this job include close and distance vision. While performing the duties of this job, the employee is regularly required to sit, use hand to finger, handle, or feel and talk and hear. The employee is occasionally required to stand for prolonged period of time, and walk. Able to bend and lift heavy files and/or deal with heavy cabinet drawers. Arms could be exposing to repetitive movements. Stress varies with peak and slow periods.

• Bachelor's Degree in Marketing, Journalism, Advertising, English, or Communication is preferred.
• 2 years' social media, marketing, and advertising experience.
• Strong attention to detail.
• Ability to work effectively under pressure and tight deadlines.
• Exceptional verbal and written communication skills.
• Excellent verbal and written communication skills
• Excellent event planning skills
• Graphic design experience (create and design)

Work Environment:

Employees in this job work in an office environment with a comfortable room temperature, good lighting, and quiet conditions. These employees are exposed to external elements when representing the corporation at external events and may be required to work extended hours, including holidays, should these coincide with company events.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not indented to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified. The reporting relationship may not reflect the most recent changes to the corporate reporting structure.

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