1 Sr. Marketing Specialist - Remote Job in Santa Rosa, CA
First American is Hiring a Remote Sr. Marketing Specialist - Remote
Essential Functions
- Support day-to-day execution to include paid search /paid social campaign setup, keyword development, bidding, budgets, ad copy creation & testing, account restructuring, audit & QA
- Monitor daily budget pacing and ensure we are on track to meet monthly and quarterly targets
- Build and execute on a testing roadmap for new keywords, ad copy and landing pages.
- Size new opportunities within Google, Bing and Facebook including new ad formats or betas.
- Help with monthly budget planning by analyzing historical performance and expansion opportunities
- Proactively identify trends and translate findings into prioritized actionable recommendations
- Create reports, presentations, case studies, and other deliverables and lead presentation to internal teams
- Perform consumer and competitive research to understand our clients landscape, target audience behaviors, and KPIs
- Participates in and supports the development of new and creative growth strategies. Participates in evaluating emerging technologies
- Regularly generates defined reports on digital activity; to support identifying trends and opportunities
Requirements
- Bachelor's Degree or equivalent combination of education and experience
- 2 years of experience creating and measuring paid media, search, and/or social campaigns
- Strong overall understanding of: SEO, paid search, analytics, content strategy, and/or media buying as it relates to digital marketing
- Strong knowledge of fundamental concepts, practices and procedures of particular function/department/field
- Excellent verbal and written communication skills
- Strong interpersonal skills
- Experience in website applications including but not limited to technical, and content
- Experience with relevant technologies/digital platforms to support website functionality
- Knowledge of HTML, Adobe products (Photoshop, illustrator, etc.), MS Office (excel, power point, word), SEO, paid search, remarketing, and social media is required
- Strong analysis, problem resolution, judgment and decision-making skills
- Ability to work on multiple projects simultaneously
- Experience in audience targeting and remarketing tactics
Salary Range
$63,540 - $112,960
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Job Summary
Full Time
$89k-111k (estimate)
05/19/2024
07/18/2024
firstam.com
CROSSLAKE, MN
15,000 - 50,000
1889
Public
MARTINEZ JENNIFER
$5B - $10B
Related Companies
About First American
First American provides title insurance and settlement services for real estate and mortgage industries.
The job skills required for Sr. Marketing Specialist - Remote include Presentation, Planning, Written Communication, Customer Service, Digital Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Sr. Marketing Specialist - Remote. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Sr. Marketing Specialist - Remote. Select any job title you are interested in and start to search job requirements.
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