15 B2B Media Director Jobs in Washington, DC
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Finn Partners is Hiring a B2B Media Director Near Washington, DC
Come Join FINN Partners, a leading firm in the digital marketing space, dedicated to leveraging innovative technologies and strategies to drive growth for our clients. We are seeking an experienced B2B Media Director to join our Global Intelligence team. Our team is composed of passionate, skilled professionals who thrive in a fast-paced environment and are committed to staying at the forefront of the digital marketing industry. Position Summary: As Media Director at Finn Partners, you will oversee multiple planning groups, provide strategic leadership, and understand all aspects of their client’s business and efforts to market their products and services to other companies - with a B2B background and expertise at the helm.The successful candidate will oversee a team responsible for developing multi-channel media plans in accordance with the objectives, strategies, and goals communicated by Account Management teams and Clients. Responsibilities:
- Take charge of the planning output for multiple clients, maintaining consistency to deliver unparalleled work
- Assist in new business development and pitches, acting as the primary media SME on respective needs
- Interpret research and provide insight that effectively translates brand marketing objectives into succinct media strategies
- Actively provide and discuss industry information on media, markets, and related dynamics
- Accurately represent the client's point of view when reviewing work, leveraging this perspective when providing feedback to the team and presenting to client
- Direct/own the development of client presentations and other important communication, making sure that it is clear, compelling, and persuasive
- Build and maintain client trust at all levels, including senior clients
- Oversee more junior team members to ensure consistent and high-quality deliverables
- Ensure all deliverables are aligned with media strategy
- Manage performance reviews, coaching to maximize success, setting goals for career development
- Foster a performance-first culture that rallies around delivering client results
- Assist in new business idea creations, scoping, presentation development, etc.
- Be a leader that clients look to for strategy and the team looks to for guidance
- Bachelor’s degree
- 7-10 years advertising or media agency experience, with high level clients (both digital and offline)
- Expertise in B2B marketing strategies: you understand the complexities of B2B sales cycles, lead and demand generation, and the development of targeted communication strategies that address the unique needs of business clients
- Skills in complex sale navigations: Emphasize the ability to craft media campaigns tailored to decision-makers within businesses, understanding the multiple touchpoints and stakeholders involved in B2B decisions
- Proficiency in analytics and data-driven decision-making: Proficiency in using analytics to inform strategies, understand customer behavior in a B2B context, and measure the effectiveness of campaigns in generating leads and driving sales
- Experience with account-based marketing (ABM): Proven experience in implementing ABM strategies, focusing on targeting key accounts with personalized marketing campaigns. You should have expertise in identifying high-value accounts, engaging with stakeholders through customized communications, and leveraging data analytics to refine and optimize ABM efforts. B2C, B2G and other sectors experience a plus
- G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
- Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
- Knowledge of media tools and research providers (comScore, Nielsen, MNI, MRI, Mintel, etc.)
- Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
- Believer in the importance of the role of data & analytics in decision making
- Ability to rally team members around a new solution
- Ability to conduct critical analysis and identify key insights
- Strong written, verbal, and visual communication skills
- Proactive and self-motivated
- Excellent problem solving skills
- Solid project management and organizational skills
- High level of accuracy and attention to detail
- Ability to deliver sound strategy that aligns directly to client business goals
- Experience overseeing the full suite of media channels into a single mix
- Excellent presentation skills
- Resourceful, with proven problem-solving skills
- Opportunity to work in a dynamic environment at the intersection of digital marketing and data science.
- Access to state-of-the-art tools and technologies for advanced analytics and data science projects.
- Competitive salary, benefits package, and a commitment to work-life balance.
- A culture that values innovation, continuous learning, and collaboration.
- Career advancement opportunities in a fast-growing company.
Job Summary
JOB TYPE
Full Time
SALARY
$165k-213k (estimate)
POST DATE
04/20/2024
EXPIRATION DATE
05/03/2024
WEBSITE
finnpartners.com
HEADQUARTERS
NEW YORK, NY
SIZE
500 - 1,000
FOUNDED
2011
TYPE
Private
CEO
PETER FINN
REVENUE
$50M - $200M
INDUSTRY
Business Services
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About Finn Partners
Finn Partners is a communications agency that offers marketing, public relations and corporate affairs services to fashion and healthcare sectors.
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