At Beech Acres Parenting Center, we uncover the natural gifts of children by unleashing the power of parents and caregivers. As a contemporary parenting center, Beech Acres serves over 30,000 people annually through a wide range of services including foster care, kinship care, adoption, behavioral health support in schools, parent coaching and much more. All of our programs are founded in our Natural Strength Parenting framework which enables parents to unlock their own potential by building on their unique strengths. For more information, visit www.beechacres.org

Why you will love working at Beech Acres :

Culture That Matters

Intentional. Strength-Based. Mindful.

At Beech Acres Parenting Center we are empowering parents and strengthening kids together. A career at Beech Acres will help you discern your unique purpose, discover and develop your own natural strengths, and learn to be present, fully engaged and accepting in the moment. Its how we empower our families and its how we empower each other.

We're a spirited team that believes in having fun and making an impact in our community and beyond. Weve built a culture that values our team members strengths where we embrace our differences and live the value of Inclusion to all. We believe that cultivating a feeling of belonging among our employees, partners, children and adults in a childs world begins with a just, equitable and diverse organization. We work towards this through our policies, practices, and our daily personal interaction. Beyond that, we aspire to influence the systems and communities in which we do our work by providing thought leadership, co-creation, advocacy, and support.

Thats culture that matters.

Our Perks at Work

• At Beech Acres, we take pride in offering you a competitive benefits package, inclusive of base pay, incentives, and other benefits. Your total compensation includes benefits that go beyond wages and are provided to you. Our Perks at Work includes a Bonus Points recognition, Cell Phone Reimbursements, Flexibility in the way that you work, paid leave plans, and best in the city Paid time off plans amongst many others.

• Beech Acres success is dependent upon our people, and our total rewards are designed to create and sustain an environment that encourages and rewards outstanding commitment to client service, personal accountability and the achievement of results. We believe working here offers more value and rewards than just your total compensation. We work in an environment that encourages commitment, spirit and collaboration and we provide outstanding results to our community. We are committed to not only our mission but to your growth and development as an employee and individual.

If you have what it takes and have the heart and passion for helping support families and children, then we invite you to apply to be part of positive change in schools, pediatric offices, workplaces, and our community!

We are seeking a dynamic, purpose-driven individual with a knack for organization and a keen eye for design to fill the role of Manager of Social Media & Brand Marketing. In this pivotal position, you will spearhead our social media initiatives while also playing a key role in our design and branding for marketing collateral. This position includes leading a range of innovative online strategies, tied to both digital advertising and website development, all with a focus on driving customer acquisition. Your passion for collaboration and talent for team building will be integral to success as you engage with program leaders across our nonprofit agency, all united in our mission to empower every child to realize their endless potential.

Branding, Design & Collateral Development

• Mange one direct report: Branding & Design Coordinator.
• Together, lead and develop branding and design elements for marketing and sales collateral, including video production.

Social Media Management

• Collaborate closely with our internal program teams to understand their marketing goals & help them effectively utilize social media to achieve their objectives.
• Develop, maintain, and execute an agency-wide social media calendar and strategy across FB, LI, IG, X, YouTube, and potentially TikTok.
• Masterfully utilize Canva and Hootsuite to create and distribute impactful multimedia (including animations and video) branded content for posting across all channels, focusing on shareability and engagement.
• Identify potential influencer strategies and help build and execute influencer plans.
• Collaborate with our PR consultant to identify newsworthy storytelling opportunities and attend key internal and external events, to take photos and gather quotes to supplement posts.
• Monitor and analyze social media channels for trends, customer feedback, and tactical opportunities to build audience engagement and achieve core Beach Acres business goals.

Paid Digital Advertising

• Working with the marketing team, collaborate on an optimal strategy for maximizing conversion click through rates tied to our monthly investments in google and/or other social media paid advertising.
• Help track and optimize digital marketing metrics via Google Analytics, with a focus on key performance indicators.

Website Management & Search Engine Optimization (SEO)

• Work with web development team as we refresh our current website, with a focus on optimizing website content, meta tags, and other on-page elements.
• Conduct keyword research and analysis to identify opportunities for improvement across our target audiences.

Qualifications:

• At least one years experience in social media marketing, where you consistently posted content across multiple channels.
• Advanced technical Canva and Hootsuite (or similar) expertise.
• A keen eye for design and branding, plus some familiarity with multi-media production, including video and animations. Knowledge of a range of graphic design tools is a plus.
• Strong writing skills with an understanding of how to best utilize AI options to support first drafts.
• Team player with engaging people skills and a proven history of building trusted relationships across diverse populations and/or within a cross-functional structure.
• Strong organization and project management skills that include keeping track of critical calendars, multi-phase projects, complex processes, and on-time correspondence to ensure reliable execution based on careful attention to detail and high standards of excellence.
• A deep sense of both creativity and curiosity that together help drive innovation and friendly collaboration.
• Basic understanding of a broad range of digital marketing strategies, with a willingness to learn.
• The perseverance, passion, and growth mindset to continuously evolve your skills and deliver exceptional results.

Education and/or Work Experience Requirements:

• Bachelors degree in Marketing, Communications, Design, Business Administration, or related area.
• 3-5 years of experience in a marketing-based role.
• Excellent design and written communication skills, including ability to effectively collaborate with internal and external customers.
• Strong computer proficiency (Canva, MS Office Word, PowerPoint, Excel, and Outlook).

Beech Acres is an Equal Opportunity Employer

BAPC provides equal employment opportunities (EEO) to all persons, consistent with applicable federal, state and local equal employment opportunity laws prohibiting discrimination based on race, sex, pregnancy, sexual orientation, gender identity, age, disability, genetic information, religion, ancestry, military or veteran status, color, national origin, or any other applicable statutorily protected group status under local, state, or federal law. This applies to all phases of the employment relationship including recruitment, hiring, compensation, advancement, and discipline.