Ferraro Foods LLC

Job Description

JOB TITLE: Italian Brand/ Merchandising Specialist FLSA/GRADE: Exempt/Salary

QUALIFICATIONS

• Minimum: High School Diploma or equivalent required; Bachelor’s degree preferred.
• Comprehensive product knowledge in core Italian/pizza categories: cheese, tomato, flour, pizza boxes, protein toppings, and oils & seasonings required. Proficiency in Italian brands and the competitive Italian segment.
• Possess strong verbal and written communication skills, as well as solid interpersonal, presentation and training skills required.
• Foodservice experience preferred, but not required.
• Consultative selling skills preferred.

JOB DESCRIPTION

• Responsible for driving new business/case growth, exclusive brand conversions, and penetration (cross-selling/upselling) opportunities of assigned categories through sales activities with priority target customers and high-potential prospects.
• Develop and execute a targeted sales strategies to achieve annual business goals in assigned categories and Ferraro Foods exclusive and private brands across defined Region.
• Drive KPIs across Category (TGP/Case, sales case growth, category penetration, EB %, target capture rate, etc.).
• Prioritize time, targets, and team-selling efforts based on market insights and data analytics.
• Identify, qualify, and support top prospect conversion opportunities to Ferraro and Ferraro-owned brands.
• Provide quality market intelligence, competitive market pricing, and customer feedback on products, pricing, events and selling materials.
• Provide product expertise and sales support for the assigned categories to achieve business goals. Train Account Executives both independently and with Supplier-Partners during sales meetings, category workshops and other activities as assigned.
• Provide input on core and local assortments, new item introductions, and EB conversion opportunities.
• Perform product cuttings; Present product features, advantages, and benefits; Utilize “personalized offers” and other company discounts or promotional tools to increase EB penetration, target capture rate, profitability, and customer satisfaction. Demonstrate menu ideas and/or applications at Customer locations providing business solutions that will help our customers succeed.
• Collaborate with Category Managers and Marketing to support the development, distribution and deployment of various merchandising tools with sales teams and customers as part of the team-selling process.
• Support continuous process improvement of the Sampling program; Leverage sampling to differentiate Ferraro-owned brands and close sales.
• Track activities and results, collaborate on opportunities, and champion the team-selling process
• Provide limited sales support to Account Execs for non-prioritized opportunities.

Ferraro Foods is an equal opportunity employer.