Location: Woodstock, VT x Hybrid

Type: Full-time, salaried exempt

Description

Online Store Management & Site Merchandising:

• Develop and implement e-commerce sales and marketing strategies to increase online revenue and profitability on Shopify Platform. Improve core site performance metrics like CVR, AOV, load speeds, bounce rate, time on page, etc.
• Leverage web analytics and heat mapping tools to understand site performance and customer interaction with site content to identify opportunities for optimizations. Maintain strong understanding of customer data (abandoned cart, top products, AOV, hot pages) to guide marketing strategies
• Define and manage customer website experience including shop flow/UX, presentation, refreshing of content, visual merchandising, functionality, responsiveness, and performance
• Maintain awareness of e-commerce trends; implement best practices in navigation, search/filtering, checkout experience, digital customer journeys, etc. Implement and own sitewide A/B testing program
• Monitor site and make changes based on inventory, web sales, and promotions in coordination with marketing
• Develop and expand on-site programs (i.e. subscription, loyalty program, bundled products) that build the business and increase customer satisfaction
• Oversee website agency relationship and site development roadmap
• Develop & analyze all weekly, monthly, quarterly reports including selling, site metrics, product insights, and shop performance recaps to highlight trends to react quickly to needs, voids, and opportunities within the e-commerce business.

New Product Build-Out:

• Partner with product development and marketing teams to prepare product pages for launch across platforms
• Ensure product pages are SEO ready (title tags and metadata), tagged, and categorized

Registry Management:

• Develop and improve the registry program with the support of the customer care team
• Provide analytics and projections about registry performance and demand
• Regularly review and improve the registry content

Requirements

• Bachelor's degree in marketing, e-commerce, business administration, or a related field
• Proven experience in e-commerce management in a B2C environment
• Extensive knowledge and experience with e-commerce platforms, specifically Shopify and its supporting tech stack
• Proven track record of driving online sales growth and profitability
• Strong understanding of SEO principles and best practices to drive organic traffic and improve search rankings
• Excellent analytical skills with the ability to interpret data and leverage insights to optimize performance
• Solid project management and organizational abilities to handle multiple tasks and meet deadlines
• Exceptional attention to detail and strong problem-solving skills
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• A proactive and creative mindset, with the ability to think outside the box and identify opportunities for growth