Company Overview

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

The base salary range for this role is $50,000 per year - $73,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award.

*Salary range is listed in USD; ranges will change based on country of residence

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com/

Fanatics Betting & Gaming (FBG) is looking for a CRM Analyst to help deliver our sportsbook customer acquisition and retention strategy. Reporting into our Director, Cross-Sell Marketing, you will play an integral role on the Marketing team as well as the wider FBG organization. 

Responsibilities

• Help execute campaigns that deliver against new customer acquisition and retention goals, leveraging email, push and paid marketing to acquire and retain FBG customers.
• Develop detailed campaign briefs that clearly communicate requirements, deliverables and provide feedback and approval of assets in partnership with the creative team.
• Help build and maintain the marketing calendar, inclusive of state launches, promotions and acquisition campaigns.
• Support daily operations of campaign setup, asset management, monitoring and reporting.
• QA assets prior to execution, ensuring each campaign is tested and functions as expected.
• Partner with cross-functional teams from Fanatics CRM, Marketing Ops, Creative, Legal and more to develop communications, promotions and tactics that advance Fanatics acquisition and retention goals.
• Identify testing opportunities and contribute to building a testing roadmap from planning and development through scaling the learning.
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team-building activities.

• 1-2 years of CRM, Email and/or Lifecycle marketing experience.
• Bachelor’s degree in Marketing or related discipline.
•  Experience building and executing multi channel campaigns (email, app and sms).Must be detail-oriented and able to effectively execute and follow processes.
• Extremely proactive and understands that the business regularly evolves and is ready to pivot.
• Must have strong communication skills, and a willingness to present ideas and findings.
• Must have the ability to analyze data in real-time and adjust strategy to optimize campaign performance.
• A team player that is collaborative and able to work cross-functionally across different teams at Fanatics.
• A passion for sports, gaming and entertainment products that drives empathetic and thoughtful decisions around communicating with product users.
• Must be okay traveling to team off sites and offices occasionally.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA