SOCIAL MEDIA: Under the direction of the practice leadership team you will cultivate a following on social media platforms and develop content to drive engagement and support Company objectives. (Approximately 50% of your time will be spent in this area.)

· Craft and schedule regular posts to social media platforms including Facebook, Instagram, Pinterest, Linked In, YouTube, TikTok, and others.

· Plan and produce video content for social channels, including patient testimonials, doctor interactions with patients, Q&A videos with doctors, and filming and/or editing footage of injectors.

· Build a following on Instagram of users who match specific personas.

· Monitor social media after hours/weekends as needed to provide immediate response to comments and inquiries.

BEFORE & AFTER PHOTOS: Regularly post new patient photos to maintain galleries online and on internal systems. (Approximately 25% of your time will be spent in this area.)

· Serve as lead to regularly post new patient Before & After photos online, on social channels, and to internal systems, ensuring all are up-to-date.

· Final accountability to ensure photo consents are in place before photos or videos are published online.

· As needed, to take Before & After photos of patients and provide imaging support.

ONLINE DOCTOR PROFILES: (Approximately 10% of your time will be spent in this area.)

· Maintain doctor profiles such as on RealSelf.com and HealthGrades, etc. to ensure all content is accurate and up-to-date.

· Submit responses to questions (crafted by our medical team), and maintain Before & After photos and video library.

Other Responsibilities: (Approximately 15% of your time will be spent in this area.)

· Assist providers with obtaining testimonials/online reviews from Patients.

· Assist with Event Marketing initiatives, including online and/or live seminars, speaking engagements, and in-office events.

· Assist with production of videos to be used on company website and social media.

· Other duties as assigned.

Required Education & Experience

· Minimum two years of experience in a professional marketing role with a focus on social media

Basic Qualifications

Duties:
- Develop and implement social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Create engaging and visually appealing content for social media posts, including graphics, videos, and written copy
- Monitor and respond to comments and messages on social media platforms in a timely manner
- Conduct research on industry trends and competitor activities to stay up-to-date with the latest developments
- Collaborate with the marketing team to align social media efforts with overall marketing campaigns
- Manage social media advertising campaigns to increase reach and engagement
- Utilize Google Analytics and other tools to track the effectiveness of social media campaigns
- Capture high-quality photographs for use in social media posts
- Assist with e-commerce initiatives by promoting products/services through social media channels
- Implement SEO strategies to improve organic reach on social media platforms

· Demonstrable understanding of various social media platforms and how to use each to achieve specific objectives

· Proven success developing social media campaigns and initiatives that achieve specific results aligned with business goals

· Excellent communication skills and ability to craft creative messaging that drives engagement and delivers a consistent brand experience

· Basic digital photography editing skills, including cropping, color balancing, compression, and file management

· Basic video production and editing skills, including splicing video footage together, overlaying audio files, and basic special effects

· Experience managing a social media calendar and using scheduling software or scheduling features within platforms

· Experience with social media analytics to measure and report on results

· Strict attention to detail

· Fluency in Spanish and/or Portuguese

Skills:
- Proficiency in graphic design software (Adobe Photoshop, Canva, etc.) to create visually appealing content
- Strong knowledge of various social media platforms and their best practices
- Excellent written and verbal communication skills for crafting compelling copy
- Ability to conduct research and analyze data to inform social media strategies
- Familiarity with public relations principles for maintaining a positive brand image
- Experience with social media advertising platforms (Facebook Ads Manager, Google Ads) is a plus
- Photography skills for capturing high-quality images is a plus
- Understanding of e-commerce principles and strategies is a plus

Join our team as a Social Media Specialist and take your career in digital marketing to the next level. We offer a competitive salary, a supportive work environment, and opportunities for professional growth and development. Apply now to be part of our dynamic team!

Job Types: Full-time, Contract

Pay: $15.00 - $19.00 per hour

Expected hours: 35 – 45 per week

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance
• Referral program

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Coral Gables, FL 33146: Relocate before starting work (Required)

Work Location: In person