1 Digital Media Designer I Job in Utica, NY
Excellus BCBS is Hiring a Digital Media Designer I Near Utica, NY
Essential AccountabilitiesLevel I
- Creates all social media graphics and animations – not only with strong adherence to brand guidelines, but with an eye for overall page aesthetic. Leverages and aligns Health Plan brand identity to marketing materials, messaging and strategies while helping to improve and strengthen overall graphic identity.
- Supports both paid and organic digital and multimedia efforts with design development, video capture, editing and animation. Concept and execute all digital creative – including display banners, native ads, responsive display, email imagery, social, infographics.
- Collaborates with Brand Team, Marketing Managers, and Agency Teams from brief to finished elements and files. Determines medium and conveys strategy and key insights tailored to the situation, audience and venue. Occasionally helps Digital Team with landing page design and development.
- Works closely with partner media agencies to understand media plan details and goals. Strong understanding of digital and mass media buys to promote consistency in messaging - integrating Brand and Line of Business.
- Develops multi-channel materials to communicate storytelling, critical messages, and key value propositions. Demonstrates a high level of independent creative development and production skill.
- Assists with monitoring and reviewing Corporate Compliance with the National BlueCross BlueShield service mark regulations and guidelines.
- Partners with internal Creative Resources Group to stay up to date with strategy, best practices, organizational work, and promote consistency.
- Drives continual improvement in creative quality and stays abreast on current trends, strategies and technologies.
- Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values and adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
- Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
- Regular and reliable attendance is expected and required.
- Performs other functions as assigned by management.
- Works autonomously on strategic issues with internal clients and manage a variety of projects ranging from small pieces to complex multichannel campaigns.
- Educates internal audiences on strategy and execution of collateral.
- Designs and clearly articulates aesthetic direction for individual marketing campaigns and owned social channels.
- Identifies and tests new creative opportunities for advertising campaigns, push the envelope on assets currently being used.
Level I
- Four or more years of experience in a professional design/advertising field, or Associates degree in graphic design or related field with two or more years’ experience in a design/advertising field.
- Working knowledge of design technologies such as Adobe Creative Suite including Indesign, Illustrator, and Photoshop, as well as emerging options such as Canva, etc.
- HTML5 and basic coding skills required.
- Social channel and YouTube expertise a plus.
- Understanding of digital advertising goals, media planning, and creative nuances for social platforms.
- Outstanding creative skills and attention to detail.
- Demonstrated ability to work independently with clients.
- Self-starter, detail oriented, well organized, able to handle multiple projects at any given time and comfortable working in a fast-paced environment.
- Nine or more years of experience in a professional design/advertising field, or Bachelor’s degree in graphic design or related field with five or more years’ experience in a design/advertising field.
- Thorough knowledge of digital media, advertising, and social platforms.
- Demonstrated website design/development experience.
- Extensive video production/execution background (specifically for online platforms).
- Ability to work independently with minimal supervision.
- Ability to work prolonged periods sitting and/or standing at a workstation and working on a computer.
- Ability to travel across the Health Plan service region for meetings and/or trainings as needed.
Together we can create a better I.D.E.A. for our communities.
At the Lifetime Healthcare Companies, we’re on a mission to make our communities healthier, and we can’t do it without you. We know diversity helps fuel our mission and that’s why we approach our work from an I.D.E.A. mindset (Inclusion, Diversity, Equity, and Access). By activating our employees’ experiences, skills, and perspectives, we take action toward greater health equity.
We aspire to reflect the communities we live in and serve, and strongly encourage people of color, LGBTQ people, people with disabilities, veterans, and other underrepresented groups to apply.
Our Company CultureEmployees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation, and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.
In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.
Equal Opportunity Employer
Compensation Range(s)Minimum $58,500 – Maximum $81,702
The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position’s minimum qualifications, in addition to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.
Please note: There may be opportunity for remote work within all jobs posted by the Excellus Talent Acquisition team. This decision is made on a case-by-case basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job Summary
Full Time
Insurance
$67k-83k (estimate)
05/20/2024
06/07/2024
excellusbcbs.com
ELMIRA, NY
1,000 - 3,000
KEVIN J MCGURGAN
<$5M
Insurance
Related Companies
About Excellus BCBS
Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield Association, is part of a family of companies that finances and delivers vital health care services to about 1.5 million people across upstate New York. Excellus BlueCross BlueShield provides access to high-quality, affordable health coverage, including valuable health-related resources that our members use every day, such as cost-saving prescription drug discounts and wellness tracking tools. To learn more, visit excellusbcbs.com.
The job skills required for Digital Media Designer I include Graphic Design, Insight, Digital Design, Photoshop, Advertising, Adobe Creative Suite, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Media Designer I. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Media Designer I. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Media Designer I positions, which can be used as a reference in future career path planning. As a Digital Media Designer I, it can be promoted into senior positions as a Digital Content Curator III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Media Designer I. You can explore the career advancement for a Digital Media Designer I below and select your interested title to get hiring information.
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