LOCAL ONLY IN RHODE ISLAND- NO REMOTE!

Local website design company in RI, looking to add to our team. We have a base of clients that do ongoing digital marketing, with Google ads, Facebook ads, social media management, organic SEO, content marketing, etc.

Overview

JPG is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You will be communicating with clients each month in regards to their marketing campaigns, providing updates on ROI, reports, etc.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Ability to track leads and measure results
• Working with CRM systems to help clients
• Design, build and maintain our social media presence
• Writing content, posting blogs, etc
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Communicating with clients and providing monthly or weekly reports
• Working with 20 clients each month on digital marketing strategies

Requirements and skills

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Social media account management
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Creative writing, writing for SEO, writing to promote keywords
• Communicate with web designs, developers, Google/Facebook Ads managers