Web Content Strategy
The Web Content Strategy role works on content marketing initiatives to drive traffic volume, lead generation and brand awareness, and ensures quality of content, availability and performance objectives. This job works on large projects with limited oversight from a manager and is responsible for analyzing strategic and business decisions related to product creation, development, positioning and marketing.

Key Responsibilities and Duties

• Delivers content creation and management strategies and plans across all marketing channels (websites, social media, promotional commercials, etc.), in alignment with brand voice and business goals.
• Designs and maintains multimedia applications to publish and communicate company media.
• Produces print, video, audio or online/interactive advertisements, including the creation or selection of scripts, music and graphics.
• Utilizes the latest content-related technologies to update and maintain the content design and structure of multiple marketing channels, as well as the automation of content platforms.
• Implements digital lead and brand awareness strategies, measuring the effectiveness of content efforts e.g. customer/visitors engagement and communication effectiveness.
• Possesses a clear understanding of business requirements and the target audience in order to write copy and develop a wide range of advertising design projects.
• Researches and shares social media resources and information to facilitate the graphic design process within a team; stays abreast on technological advances within the field.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5 Years Required; 7 Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

This position is Hybrid. Hybrid work is a minimum of four days per week with one flexible day for remote work.

Career Level
8IC

Preferred Qualifications:

• Digital content management experience
• Creative writing background coupled with proven ability to write compelling content.
• SEO (search engine optimization) experience
• Headless CMS knowledge
• Ability to collaborate with business stakeholders.
• Well-spoken and good presentation skills
• Self-starter with a Player Coach mind-set
• The ability to work in an ambiguous environment.

Posting end date: 3/23/24

#LI-TT1

#HYBRID

EverBank is committed to the well-being of its associates. That's why we offer a comprehensive Total Rewards package commensurate with the position and job-related qualifications, skills and knowledge. EverBank strives to pay wages competitive with those prevailing in our geographic areas and industry.

EverBank's Total Rewards package includes superior benefits such as, health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.

EverBank prohibits pay discrimination on the basis of any protected characteristic.

EverBank provides nationwide banking services to consumer and commercial clients through a variety of channels, including online and mobile applications, as well as its Florida-based financial centers.

EverBank, N.A. is an equal opportunity (EEO) employer, dedicated to maintaining a work environment free of bias, harassment, discrimination and retaliation. As an EEO employer, EverBank expressly prohibits discrimination, harassment and retaliation based on protected characteristics such as race, creed, ethnicity, color, age, religion, sex, sex stereotype, pregnancy, sexual orientation, gender, gender identity, gender expression, transgender status, marital status, national origin, ancestry, physical or mental disability, genetic history and information, or military or veteran status. Providing a safe, inclusive environment is a priority at EverBank and, consistent with that mission, EverBank considers all qualified applicants for employment regardless of protected status.

We will not discharge or in any other manner discriminate against associates or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another associate or applicant. However, associates who have access to the compensation information of other associates or applicants as a part of their essential job functions cannot disclose the pay of other associates or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by us, or (c) consistent with our legal duty to furnish information.

Machine Readable Files