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The Manager of PR and Influencer Marketing for Clinique, NA will be responsible for driving all influencer and editor programming and initiatives in partnership with Clinique CE leadership– including editor outreach, special events, always-on influencer programming, paid influencer programming.
KEY RESPONSIBILITIES:
Strategy
· Serve as brand expert and provide guidance to agency partners across PR Influencer, cultural and social trends
· Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.
· Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.) through close partnership with CE leadership & product marketing.
· Develop winning strategy on how to grow and accelerate brand EMV in partnership with Director and CE team lead.
· Develop go to market media strategies in partnership with Director.
PR/ Influencer/Eventing
· Cultivate and expand the Clinique Community; regularly identify and engage with new
· Manage internal and external work streams across multiple campaigns
· Manage the execution of a scaled, always-on and paid influencer marketing strategy supporting our launches and evergreen moments from concept to execution.
· Create best-in-class experiences for editors, influencer partners, and consumers
· Oversee influencer gifting and seeding strategies, including logistics in partnership with Asst. Manager
Measurement
· Lead monthly reporting across PR Influencer programming
· Define primary and secondary KPI’s for all campaigns, and bring strong analytical POV to reporting
· Partner with agencies to curate wrap reporting for key earned media initiatives
· Deploy learnings to internal (leadership, product marketing, global CE, etc.) stakeholders.
· Leverage learnings to influence go forward strategic plans/media campaign executions
Leadership
· Manage and aid in development of Influencer and PR Assistant Manager
· Foster a culture of collaboration and creativity cross functionally with NA Global brand partners
· Demonstrated ability to delegate, manage, and inspire teams brand-wide
Financial Management
· Ensure internal finance trackers are up to date
· Manage Ad-Pro projections & actualization entries for all earned media efforts
· Monitor and track budget allocations for talent partnerships and activations
QualificationsThe anticipated base salary range for this position is $85,000 to $139,600. Exact salary depends on several
factors such as experience, skills, education, and budget. Salary range may vary based on
geographic location. In addition to base salary, this position is eligible for participation in a
highly competitive bonus program with possibility for overachievement based on performance
and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees,
including health insurance coverage, wellness and family support programs, life and disability
insurance, retirement savings plans, paid leave programs, education-related programs, paid
holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid
for by the company.
Full Time
Retail
$119k-161k (estimate)
05/25/2024
05/22/2025
esteelauder.com
MANHATTAN, NY
7,500 - 15,000
1986
FREDA FABRIZIO
$1B - $3B
Retail