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Sr Manager, Marketing Partnerships
2 days agoAnywhere in U.S.
Discovery
Skills: Direct to consumer acquisition marketing, Direct response digital marketing
Job description Job insights Screening questions Candidate pipeline
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Experience level: Mid-senior Experience required: 6 Years Education level: Bachelor’s degree Job function: Marketing Industry: Entertainment Pay rate : View hourly payrate Total position: 1 Relocation assistance: No Visa : Only US citizens and Greencard holders
About Us:

Discovery's Digital group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen iconic brands, including Discovery Channel, HGTV, TLC, Food Network, Investigation Discovery, OWN and Animal Planet.

We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, we’re building on the Discovery legacy by using technology to evolve the viewing experience… telling better, more engaging stories to millions of viewers across the Internet every day.

What’s in it for you?

This is an incredibly exciting time to join the digital business. As the Senior Manager, Growth Marketing, you will play a key role in the evolution and success of the Direct-to-Consumer (DTC) business. You’ll have the opportunity to work with a dynamic, passionate and incredibly talented creative team to launch a new subscription-based streaming & interactive experience from the ground up.

Reporting to the Director, Customer Growth Marketing, you will manage all strategic and tactical marketing functions including: Go-To Market strategy, acquisition channels and optimization. The ideal candidate will have a deep understanding of how to leverage a wide array of digital and offline marketing channels to develop strategic campaigns to acquire new customers.

About You:

A proven direct response marketer with the ability to develop and execute successful acquisition strategies within a digital subscription environment
Experience leading and managing high performance teams
A customer first, creative thinker who isn’t afraid of working with data to enhance campaigns and overall strategies
A self-starter who can identify new opportunities or testing strategies across multiple channels
An eagerness to learn and follow industry trends to drive innovation and key results
Responsibilities

Support the Marketing Director in the execution of global marketing programs and product launches from start to finish, leveraging internal support and driving collaboration.
Lead the strategic development and execution of all marketing campaigns to drive customer acquisition across our SVOD platforms. This includes project managing assets to be created, deadlines to meet, and ensure teams are aligned and projects are moving forward.
Collaborate with internal media & strategy teams to develop campaigns that leverage both the Discovery portfolio and external digital paid media to acquire new subscribers within acceptable CPA targets based on customer lifetime value models.
Own and manage a global marketing budget – supporting the Marketing Director on the budgetary and planning process, as well as monitoring the execution and efficiency of the marketing plan.
Manage both internal and external creative resources to support campaign asset development
Assist in development of strategies to optimization conversion landing pages (funnel) working closely with product stakeholders
Monitor, optimize, and report on performance of campaigns on an ongoing basis, working with internal departments and external agencies to pivot as necessary to drive greatest result
Lead A/B and multivariate testing to continuously drive improvement in campaign performance and landing page conversion.
Work closely analytics team to analyze campaign ROI, insights and key performance indicator
Establish and operationalize marketing calendars to manage multi-channel campaigns, including price promotions and bundle offers
Continuously identify and evaluate key digital marketplace and OTT trends to inform marketing strategies.
Lead and manage a team of two direct reports
Requirements

6-8 years' experience in direct to consumer acquisition marketing.
Experience in at least two of the following: audience development, direct response digital marketing, entertainment/media/television marketing, or building a digital subscriber base.
Proven project management and strategic marketing skills including budget management and media planning.
A keen analytic leaning but also possesses a creative flare.
Ability to multi-task while prioritizing workloads.