Director of Retail Marketing

Full-time / Onsite

Venice, FL

At Enzymedica, we make great health easier for everyone. It starts with healthy digestion – but that’s only the beginning. We’ve helped digest millions of meals, and our results speak for themselves. Our flagship product, Digest Gold, has been the #1 enzyme product for more than a decade.

We find the best ingredients on the planet, validate them with the latest science then formulate clean, effective products made without compromise. Along the way, we try to make a difference in the world by investing in people and planet initiatives that support our company values and our legacy.

Enzymes are the spark of life — nothing in the body happens without them. We see our team members the same way. From sales and customer success to the warehouse and lab, our hard-working employees help change people’s lives.

Join one of the best companies on Florida’s Gulf Coast. We’re hardworking, driven on a mission to change the world, and we proudly offer competitive compensation and comprehensive benefits that reflect our gratitude for our employees. Build a career you’ll be proud of, at the #1 natural digestive health and wellness company.

Enzymedica is seeking a seasoned and strategic Director of Retail Marketing to lead our efforts in brick-and-mortar retailers, including natural channel and food drug mass. This critical role will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, increase sales, and enhance the consumer experience within our retail partners' stores. The ideal candidate will possess a strong background in retail marketing, data analysis, and campaign execution, with a proven track record of success in driving results in a competitive retail environment.

Key Responsibilities:

· Lead the development and implementation of retail marketing strategies and programs in brick-and-mortar retailers, in alignment with overall company objectives.

· Utilize POS data, sell-in data, and market trends to analyze performance, identify opportunities, and develop actionable insights to optimize marketing initiatives and drive sales growth.

· Collaborate closely with cross-functional teams, including Sales, Product Development, and Creative, to ensure alignment and execution of integrated marketing plans.

· Review and analyze planograms, promotional calendars, and merchandising opportunities to maximize product visibility and optimize shelf presence.

· Craft sales pitch presentations and consumer awareness, consideration and conversion strategies to drive in-store sales

· Develop and execute in-store marketing campaigns, including point-of-sale materials, signage, displays, and promotions, to effectively communicate key product benefits and drive consumer engagement.

· Partner with retail buyers and category managers to negotiate promotional opportunities, secure premium placement, and drive incremental sales through effective merchandising strategies.

· Monitor and evaluate the performance of marketing initiatives, conduct post-promotional analysis, and provide actionable recommendations for continuous improvement.

· Stay abreast of industry trends, competitive landscape, and best practices in retail marketing, and leverage insights to inform strategic decision-making and drive innovation.

· Manage and mentor junior retail marketing professionals, providing guidance, support, and development opportunities to foster a high-performing and collaborative work environment.

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or related field

· Minimum of 7-10 years of experience in retail marketing, preferably within the consumer packaged goods (CPG) industry

· Proven track record of success in developing and executing retail marketing strategies that drive brand awareness, increase sales, and enhance the consumer shopping experience.

· Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

· Experience working with POS data, syndicated data sources (e.g., IRI, Nielsen), and retail analytics platforms.

· Excellent communication and negotiation skills, with the ability to build and maintain effective relationships with retail partners and internal stakeholders.

· Strategic thinker with a results-oriented mindset, strong problem-solving abilities, and a demonstrated ability to drive cross-functional collaboration and alignment.

· Leadership experience, with a track record of effectively managing and developing teams to achieve individual and organizational goals.

· Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.

Why Join Us:

· Opportunity to lead and shape the retail marketing strategy for a leading brand in the health and wellness industry.

· Collaborative and entrepreneurial work environment where your contributions will have a meaningful impact on the success of the organization.

· Competitive salary, benefits package, and opportunities for professional growth and development.

If you are a strategic thinker with a passion for retail marketing and a track record of driving results, we invite you to join our team at Enzymedica. Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position.

Equal Opportunity Employer

Contact me directly at P.White@Enzymedica.com

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• This position is onsite in Venice, FL. Local candidates will receive first consideration. Where are you located?
• This position is for a retail marketing specialist, specifically brick and mortar. Not a sales role. Is your background in Retail Marketing / Brick and Mortar?

Ability to Relocate:

• Venice, FL 34292: Relocate before starting work (Required)

Work Location: In person