Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection. Today more than ever, people demand seamless, secure experiences, whether they’re crossing borders, making a purchase, accessing e-government services, or logging into corporate networks. Entrust offers an unmatched breadth of digital security and credential issuance solutions at the very heart of all these interactions. With more than 2,500 colleagues, a network of global partners, and customers in over 150 countries, it’s no wonder the world’s most entrusted organizations trust us. Career Growth, Flexibility and Collaboration! Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!! The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves. Position Overview: The Marketing Insights Analyst will be a key member of the Analytics function within Marketing, working with the Marketing Operations Team to track, interpret and monitor marketing campaign data and analytics. This includes working with various groups within Marketing to ensure that all campaign tactics are appropriately tagged in order to measure campaign effectiveness, identity any errors in campaign tagging, and overall responsibility for Marketing data cleanliness. This position will also “own” the Marketing attribution reporting function, and serve as the coordination point within Marketing for the Marketing Attribution platform. Responsibilities: Work with Marketing team members to evaluate, research, identify and “fix” data errors (data errors prevent us from being able to properly track and report on campaign effectiveness) Assist with scorecard reporting and ongoing campaign tactical review Serve as “owner” of Marketing Attribution platform, working with Marketing team members Using various systems (Salesforce, Eloqua, Tableau) to identify and fix anomalies in data Surface analytical insights: proactively investigate root causes of aberrant data, identify and recommend opportunities for optimization Create process documentation for proper tracking of data points across campaigns, in order to effectively report on campaign effectiveness Basic Qualifications: Bachelor’s degree in Marketing, Analytics, Math, or other quantitative degree Minimum 4 years of experience in quantitative discipline Experience working with Salesforce (or similar CRM), Eloqua or Marketo Experience working with Tableau (or similar data visualization platform) Knowledge and understanding of various Marketing campaign tactics Ability to aggregate, standardize and interpret and model data. Advanced Excel, data visualization and dashboard experience Exceptional ability to communicate complex analyses and business impact simply and impactfully, both verbally and in writing Must be able to lawfully work within the US and have unrestricted work authorization for US Preferred Qualifications: Experience working with Google Data Studio Experience working with Marketing Attribution and related concepts Compensation Range: The pay range for this position is $80,000 - 110,000 if located in the United States. In the event this position is hired outside the U.S., pay ranges will vary and will be set in the applicable currency. Actual compensation will be determined based on geographic location, education, skills and experience. Please speak with the recruiter for more details. Vaccination for Covid-19 is currently a condition of employment for field service roles in the U.S., subject to accommodation for qualifying reasons (i.e., medical, religious, etc.) under applicable law. If you would like more information about accommodations, contact accommodations@entrust.com. For US roles, or where applicable: Entrust is an Equal Opportunity, Affirmative Action, Veteran, and People with Disabilities employer. Recruiter: Richa Srivastava Richa.Srivastava@entrust.com