We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

About the role

As a leader on the Marketing team, you will drive consumer acquisition for our top rated mobile apps and web offering in a high-growth environment. While the current channel portfolio is primarily focused on digital (search, social, digital, affiliates), you will also be responsible for coordination of customer experience as we expand into greater offline upper-funnel presence in Q4 2023/2024. Reporting to the VP Marketing, you will improve the efficiency of proven marketing channels and launch new channels to hit ambitious goals. 

The ideal candidate has developed marketing plans, effectively managed individual performance marketers, has a creative mind and lives and breathes data. They will thrive in a fast-paced environment, have a roll up your sleeves attitude and an entrepreneurial spirit.

What you’ll be doing:

• Plan, optimize and deploy multi-million dollar budgets across all performance marketing channels to hit ambitious acquisition goals
• Methodically test, launch and scale efficient growth channels as part of broader strategic marketing campaigns, including paid search, social, mobile app installs, etc.
• Build a framework for identifying opportunities, prioritizing experiments, scoping projects & managing dependencies
• Work closely with partners in Strategy & Operations to identify budget, CAC and LTV goals and develop experiments to continually test and optimize digital programs
• Track, analyze and communicate outcomes. Rally your team around ambitious acquisition and ROI goals and crisply communicate progress and insights to executives and across the company
• Lead and mentor a growing performance marketing team
• Oversee output of digital agencies. Tightly manage activities and outcomes
• Partner with the Product team to ideate, define, build & test initiatives that improve performance across the customer journey and enhance marketing measurement & attribution

The ideal candidate will have:

• 10 years of recent experience in B2C digital marketing
• In-house marketing department experience required
• Experience managing and exponentially growing a multi-million dollar budget
• Direct experience hiring, managing and mentoring digital marketers at various experience levels
• Hands on experience with paid search, paid social, landing page optimization, A/B testing & digital analytics platforms
• An owner mentality. You don't just work on projects, you own outcomes
• Tenacious about optimization, process, and prioritization
• Strong analytical skills, with the ability to synthesize raw data, draw conclusions, and develop actionable recommendations
• You are able to field technical details on data flows and ensure accurate attribution
• Endless curiosity about growth marketing and customer behavior

Bonus points if you have:

• Experience scaling a digital consumer mobile app
• Multicultural and/or financial services experience

#BI-Hybrid