Overview

Element has an opportunity for a Head of Marketing to join our Built Environment business in EMEAA to lead the development and execution of marketing strategy. The marketing leader will leverage best practice to drive growth by increasing brand awareness, driving lead generation and measuring effectiveness.

You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. You will be a key player in making our growth strategy happen.

Responsibilities

• Development and delivery of the business unit marketing strategy and corresponding KPI metrics annually, aligned with key objectives
• Creation and delivery of omni-channel marketing campaigns that will extend Element’s reach in targeted end markets, increase lead generation and improve brand awareness
• Management and development of the business unit marketing team with a focus on implementation of best practices and continuous improvement
• Budget management of key marketing initiatives to maximise ROI for the business unit
• Development of uniform messaging and value propositions for target customers to optimize brand awareness
• Monitoring and reporting of key performance indicators and metrics to optimise channel and team effectiveness
• Engagement with wide range of key stakeholders to ensure confidence in end goals and cohesive delivery of strategy across the business unit
• Collaboration with experts to deliver value added content which increases customer engagement across the customer journey
• Driving traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
• Development of ABM campaigns to develop opportunities within strategic key clients

Skills / Qualifications

• Significant and extensive marketing experience, ideally within a large global business
• Strong inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
• Bachelor’s Degree in Marketing/Communications or equivalent in experience
• Team management experience
• A customer-centric, results-driven mindset
• Problem solving, proactive attitude to thrive in an evolving marketing team

Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.