We are seeking a highly organized and detail-oriented individual to join our team as a Digital Marketing Specialist . You will play a pivotal role in promoting our artists and music releases across various online platforms. You will utilize your expertise in digital marketing strategies and tools to drive engagement, increase brand awareness, and ultimately maximize the reach and impact.This role requires strong organizational skills, attention to detail, the ability to work independently, and in collaborative set.

Key Responsibilities:

• Develop and execute comprehensive digital marketing campaigns to promote music releases, tours, and other label-related events.
• Manage and optimize social media channels (e.g., Facebook, Instagram, Twitter, TikTok) to engage with fans, foster community, and drive traffic to our artists' content.
• Create compelling and shareable content tailored to different digital platforms, including graphics, videos, and written posts.
• Collaborate with artists, managers, and other team members to align digital marketing efforts with overall promotional strategies and artist branding.
• Utilize email marketing tools to build and maintain direct communication with fans, including newsletters, announcements, and special offers.
• Monitor and analyze digital marketing performance metrics, including website traffic, social media engagement, email open rates, and conversion rates, to assess campaign effectiveness and identify areas for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing, social media, and music industry technology, and recommend innovative strategies to enhance our digital presence and drive growth.
• Coordinate with external partners, including digital advertising agencies, influencers, and media outlets, to amplify our marketing efforts and secure promotional opportunities.
• Assist in the development and management of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and Spotify Ads.
• Provide regular reports and insights to senior management on the performance of digital marketing initiatives and their impact on key performance indicators (KPIs) such as streaming numbers, fan engagement, and merchandise sales.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (2 years) in digital marketing, preferably within the music or entertainment industry.
• In-depth knowledge of social media platforms, digital analytics tools (e.g., Google Analytics, Facebook Insights), and email marketing platforms (e.g., Mailchimp, Constant Contact).
• Strong understanding of digital advertising principles and experience managing campaigns across various platforms.
• Excellent communication skills, both written and verbal, with the ability to create engaging content and interact effectively with artists, fans, and industry partners.
• Creative mindset with a passion for music and an understanding of the unique dynamics of the music industry.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies for optimization and growth.
• Proficiency in graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro) is a plus.
• Flexibility to adapt to evolving trends and technologies in digital marketing and music consumption habits.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Please submit your resume highlighting your relevant experience.

Job Types: Internship, Temporary

Pay: $11.00 - $21.00 per hour

Expected hours: 12 – 24 per week

Schedule:

• 4 hour shift
• Day shift

Work Location: On the road