Position Summary:

· Responsible for analyzing brand attributes and providing insights for setting brand strategy.

· Facilitates leadership in setting strategies for each brand of c-store for EG America.

Responsibilities:

1. Designs and executes studies to determine customer perceptions of c-store brands

2. Analyzes target market information to identify and recommend effective approaches

3. Develops competitive positioning, branding, and corporate messaging strategies.

4. Implements operational metrics and KPIs to continually improve effectiveness of brand programs, tactics, and strategy

5. Works in collaboration with IT team to gather data

6. Directs market research data collection, analysis, and interpretation of market data.

7. Aligns brand strategy and direction with organizational goals.

8. Leads cross functional teams that determines action items for improving store performance for each brand.

9. Advocates for each brand and ensures the brands receive equal resource allocation and attention

10. Other duties as assigned

Working Relationships:

· Leadership Team (LT) Senior Leadership

· Field leadership, Marketing and IT

Minimum Education: Bachelor’s Degree

Preferred Education: Master’s Degree

Minimum Experience: 15 years

Preferred Experience: 15 years

Licenses/Certifications:

Soft Skills/Competencies:

· Ability to motivate a large group of people and promote employee engagement.

· Excellent oral and written communication skills

· Excellent interpersonal and negotiation skills with a proven ability to create and maintain positive working relationships with external and internal partners. 

· Excellent organizational skills and attention to detail. 

· Strong analytical and problem-solving skills.

· Proficient in Microsoft Office Suite

Other Requirements:

Travel: Ability to travel independently

Hours & Conditions: Typically Monday – Friday, 8 hour days in office or store setting

Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds, frequently lift and/or move up to 25 pounds.