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**Associate Director, Social Strategy - Retail Client**
New York / Edelman Digital / Full-Time **This role is open to be based from: New York, NY; Chicago, IL**
Edelman is looking for an Associate Director, Social Strategy to join our growing team of social strategist, practitioners, and community experts supporting one of Edelman's largest clients, a top retail brand.
As an Associate Director, Social Strategy, you will help support the overall vision of business and is responsible for the creation, management and implementation of day-to-day strategic initiatives across social media. You will partner with clients and creatives to bring brand platforms to life and engaging work to market, across all social channels and stages of the customer journey. You will think big, take calculated risks, and propose bold programs that will make our retail clients stand out from the crowd. **Responsibilities and Expectations:**
Articulates insights gleaned from social and conversational trends, artfully organizing information from observations to strategic implications and recommendations
Develop creative briefs, with a focus towards community behaviors, that inspire clients and creative teams alike to come up with idea development and implementation
Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution
Build strategic messaging and communications frameworks designed to inform where and how a brand best connects with their communities
Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying and evaluating new opportunities as appropriate for client objectives
Create and document best practices for community management, including workflows, tools, and responsibilities.
Evaluate, own, and optimize community management successes for clients
Work collaboratively with creative & production teams to shape/customize creative executions based on platform knowledge and understanding
Stay current on users, interactive trends, best practices, and digital experiences with an eye towards social communities and their behaviors
Work collaboratively with across teams and functions to ensure that the brands communications/marketing objectives and strategies are met
Flexible and agile with the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently with operational excellence
Serves as a positive role model; supports and respects colleagues, clients, and partners;
Listens and asks the right questions during day-to-day work; upholds creative, ethical, and legal standards
Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work
Always takes feedback as a constructive learning opportunity and acts upon it
Actively takes interest in understanding earned media and coordinating integrated campaigns with full teams including strategy, media relations, intelligence, and creative.
6 years of experience at a social or digital agency, integrated marketing, or communications firm
A passion for social media, from both a branding and cultural perspective, with an understanding of best practices and new features/formats across social channels (established and emerging)
Demonstrated track record of developing and executing creative, engaging and successful social media acquisition and advocacy programs for clients; experience in retail a plus
Experience in client relations, including having the ability to understand and assess a clients communication needs and meet those needs through successful social programs
Exceptional communication skills, both written and verbal
A passion for communities and social media with a solid grasp of integrated communications and emerging trends
Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Khoros, Sprinklr, and/or Brandwatch is a plus
Knowledge of influencers, creators, and talent partnerships is a plus
Full Time
$153k-199k (estimate)
04/19/2024
05/08/2024
edelman.com
LOS ANGELES, CA
3,000 - 7,500
2012
STEPHEN ENDELMAN
$1B - $3B
Business Services
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profi...ts to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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