JOB TITLE: Marketing Specialist 

JOB TYPE: Full-time Salary 

Early Bird Night Owl is a growing boutique hospitality management company based in Durham, NC. Join the team that brings our hotel and restaurant brands to life across North Carolina, from downtown hotels and historic properties to rooftop bars and standalone restaurants. 

POSITION SUMMARY: 

The Marketing Specialist will manage marketing tasks for two independent Triangle-area hotels, each with popular food & beverage outlets and event space. You will “wear many hats,” bouncing between responsibilities like creating content for social media (photo and video); ideating, planning, and executing events that appeal to our communities; and assist with other marketing tasks such as email marketing, website management, collateral design, and more. 

DUTIES & RESPONSIBILITIES: 

• Manage and program social media channels with compelling content that drives engagement (from food & beverage sales to leisure/corporate travel to event attendance) while aligning with brand voice and aesthetic.
• Manage digital channels (website, business listings, etc.) ensuring that brand voice and aesthetic is consistent, and information is accurate and compelling. 
• Oversee the creation, execution, and promotion of events and activations aimed to welcome and engage the local community in interesting, creative, and inspiring ways. 
• Create visual collateral, from property signage and menus to logo-ed merchandise and event invitations.
• Manage direct response channels like email marketing and paid media, as well as automated communication with our guests. 
• Work hand-in-hand with property teams to execute and promote a marketing calendar of compelling promotions.
• Be excited to develop professionally, maintain a high level of digital marketing knowledge, and to learn what you don’t already know, with support and resources from our team. 

QUALIFICATIONS: 

• Strong communicator with excellent writing skills who can effectively convey and manage different brand voices. 
• Strong sense of visual style and design. Photography and/or graphic design skills are preferred. Familiarity with Adobe Creative Suite (or a strong willingness to learn) is a plus. 
• Some social media, marketing, and/or event planning experience is preferred. 
• Passion for food and beverage, hospitality, and immersing yourself into local communities. 
• Proactive, disciplined, comfortable working independently, and excited to use project management tools like Asana. 
• Exceptionally detail-oriented 
• Flexibility to work occasional evenings and weekends with the ability to travel and visit properties throughout the week. 

LOCATION: 

Early Bird Night Owl has an office in downtown Durham NC. We work on a hybrid model, with team members working from the office, remotely, and at our properties. 

REPORTS TO:

VP of Marketing 

COMPENSATION:

Starting at $60,000 dependent on experience. Paid time off and holiday pay. Health insurance 100% paid by employer including vision, dental, and wellness rewards program.