Assists with the development and implementation of aquatic invasive species marketing campaigns, including: ‘Protect the Lakes You Love’ that aims to motivate boaters to clean, drain and dry their boats to prevent the spread of invasive species such as zebra mussels and giant salvinia; ‘Never Dump Your Tank’ that educates aquarium owners about the damage that dumping aquarium contents into natural waterbodies can cause to the ecosystems; and possibly an invasive carp outreach effort to inform anglers about the actions they can take to prevent inadvertently spreading silver and bighead carp that resemble baitfish when young.

Coordinates with inland fisheries biologists on target audiences, messages and calls to action. Coordinates communication with campaign funding partners and tracks contracts with partners. Provides direction to contracted ad agency and in-house creative teams. Coordinates review and approval of creative materials and placements. Coordinates production and distribution of outreach materials such as brochures, signs, giveaway items (fishing rulers, koozies, chamois). Coordinates installation of awareness signage installation at boat ramps. Plans, writes, designs, sends and reports on email communications to partners and the public. Writes, edits and reports on paid and organic social media. Monitors and responds to social media comments and messages as needed. Tracks budget. Monitors and analyzes the performance of the marketing efforts, makes recommendations for optimizing efforts, and develops reports on results of efforts.

II. CANDIDATE SKILLS AND QUALIFICATIONS

Minimum Requirements:
Candidates that do not meet or exceed the minimum stated requirements (skills/experience) will be displayed to customers but may not be chosen for this opportunity.

Years

Required/Preferred

Experience

3

Required

2-5 years of experience as a Marketing Communications Coordinator

1

Required

Newsletters or demonstrated equivalent writing and publishing design skills; public relations, marketing, targeted marketing, especially social media, promotional marketing, lead nurturing marketing automation tools, and web analytics for any agency

1

Required

Min 1 year experience in email marketing and marketing automation technology

1

Preferred

Excellent understanding of email marketing concepts and metrics

1

Preferred

Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher and PowerPoint; Access, and report-writer and/or Adobe Creative Suite experience preferred

1

Preferred

Knowledge of Associated Press Style

1

Preferred

Preferred Strong verbal and written communication skills Preferred

1

Preferred

Knowledge of aquatic invasive species or conservation awareness communication in Texas

1

Preferred

Preferred Knowledge of marketing and media terminology and commonly used metrics

1

Preferred

Experience using social media platforms for paid advertising, including Facebook, Instagram, X (formerly Twitter), and YouTube

1

Preferred

Experience with out-of-home advertising, including billboards and gas station advertising

1

Preferred

Skills in project management, time management, teamwork

Job Type: Contract

Salary: $25.00 - $30.00 per hour

Schedule:

• Monday to Friday

Application Question(s):

• Required two professional references for the Interview -

Experience:

• as a Marketing Communications Coordinator.: 3 years (Preferred)
• external documents such as newsletters or demonstrated: 2 years (Preferred)
• public relations, marketing, targeted marketing,: 2 years (Preferred)
• email marketing and marketing automation technology.: 1 year (Preferred)
• understanding of email marketing concepts and metrics.: 1 year (Preferred)
• MS Office applications, including Word, Excel, Outlook: 1 year (Preferred)
• Knowledge of Associated Press Style.: 1 year (Preferred)

Work Location: In person