Job Summary:

duPont REGISTRY Group is looking for an SEO/SEM Specialist.

You will be at the forefront of enhancing our online presence and maximizing our search engine rankings to drive traffic and engagement. Your expertise in SEO and SEM will play a crucial role in optimizing our website content, managing PPC campaigns, and leveraging analytics to inform strategies that increase our market share in the luxury marketplace.

Key Responsibilities:

• Develop and execute successful SEO strategies to improve search rankings and drive traffic to the website.
• Conduct keyword research to guide content teams and optimize website content, landing pages, and paid search copy.
• Manage PPC campaigns on Google AdWords and other search platforms to maximize ROI.
• Monitor and analyze SEO and SEM performance using tools such as Google Analytics and SEMrush, and report on key metrics to stakeholders.
• Stay up-to-date with the latest search engine updates, digital marketing trends, and industry best practices to ensure strategies remain effective and competitive.
• Collaborate with cross-functional teams, including content creators and web developers, to implement SEO and SEM strategies.
• Provide recommendations for content development in coordination with SEO goals—general and keyword specific.
• Assist with website optimizations for better user experience and conversion rate optimization.
• Manage link-building strategies to enhance domain authority.
• Handle SEM budget, estimate monthly costs, and reconcile discrepancies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as an SEO/SEM specialist or similar role.
• Expert knowledge of ranking factors, search engine algorithms, and best practices.
• Experience with SEO and SEM tools (e.g., Google Analytics, SEMrush).
• Familiarity with content management systems (e.g., WordPress) and proficiency in HTML/CSS.
• Strong analytical skills with the ability to analyze data and make informed decisions.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Passion for the luxury market and a keen understanding of the affluent consumer's digital behavior.