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Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Occupational Summary
The Media and Digital Marketing Specialist is responsible for implementing the media and digital marketing strategy for the Everything Happens Initiative of Duke Divinity School.
Work Performed
Social Media Manager
Manage and oversee social media content for Professor Kate Bowler and Everything Happens
Updates editorial calendar with on-brand content, adding promotional trending content when necessary
Continuously improve platforms by analyzing metrics, insights and best practices, then acting on the information
Organize, tag, and track video catalog
Works with video team to commission and edit videos, keeping projects accurate and on-time
Translates Everything Happens content onto various mediums, optimizing platforms to increase visibility of social content
Attend weekly content meetings with faculty director and graphic designer
Have final eyes on all content before it is released for final edits, proofing, and high-quality control
Listen and then re-share/re-package Kate’s media features and publicity on our channels
Watch for upcoming holidays (e.g. Nurses Day) and build content and/or community engagement around them
Digital Marketing
Works with Ad Agency to create, update, and monitor ad campaigns
Monthly analytics reports including successes and areas for improvement points from all sources—including web traffic referred from social sites, making recommendations/changes when necessary
Craft copy for captions, website content, curriculum outputs, and podcast copy staying consistent to Everything Happens brand tone
Collaborate with Everything Happens/Professor Kate Bowler core team to work on overlapping content/marketing to ensure consistency of brand across all platforms
Collaborate with Everything Happens team to market free assets and email funnels (PDFs, Lent Guides, Videos, etc.)
Other Project Coordination Work
Assist in podcast production providing content development as needed, including editing small sound projects, drafting copy, etc.
Attend all-hands meetings each week
Attend and contribute to listening session ideation
Assist with any product launches (books, merch, Lent guides, etc.)
Meet with contractors and creative coordinator to take detailed briefs and clarify specific requirements of each project
Gather profiles of Professor Kate Bowler’s audience to determine their needs, tendencies, what content they engage in, what they ignore (information gathered from emails, letters, podcast reviews, social media replies, comments)
Pay attention to grant specific audience interest and charting those for future grant reports
Required Qualifications at this Level
Education/Training
Work requires communication and marketing skills normally acquired through a bachelor's degree in a related field.
Experience
Work generally requires one year of related experience in advertising, marketing, media, promotions or public relations OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Departmental Preferences
Experience in social media marketing or as a Digital Media Specialist
Understanding of social media analytics, KPIs, web traffic metrics, and SEO
Copywriting
Ability to ghostwrite (match tone)
Great interpersonal and communication skills
Eye for storytelling especially in short-form media
Proficient in Adobe Suite (InDesign, Photoshop, Illustrator, and Audition)
Working within a brand
Process- and detail-oriented
Organized
Teachable
Photography
Videography
Video editing
Job Code: 00001290 COMMUNICATIONS SPECIALIST
Job Level: 10
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging.Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feelsecure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Full Time
$62k-81k (estimate)
03/04/2024
05/09/2024
dukes.com
SYRACUSE, NY
50 - 100
Private
KEVIN DUKE
$10M - $50M