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**This position is hybrid with onsite work required at a minimum of once per week (on Thursdays).**
Summary Job description:
At Duke Health, every team member plays a role in advancing the health of the people we serve. As a member of the Marketing Communications Department, you will help create clear, compelling communications that articulate why patients should choose Duke for their health care. With the #1 hospital in the state, your work will have an opportunity to impact thousands of people seeking care across North Carolina and beyond.
Reporting to the Assistant Vice President of Marketing, the Creative Strategy Director will bring a mix of design, marketing expertise and strategy to the role to keep the Duke Health brand relevant to today’s healthcare consumer. The director is responsible for leading the work of the brand team in producing campaign advertising and collateral for internal communications and marketing. In addition, the director is responsible for maintaining and evolving the visual identity of Duke Health, monitoring brand compliance and leading internal teams and external agencies to support brand messaging and campaigns.
Diversity, Equity and Inclusion are core values of Duke Health. We believe that our work is enhanced when diverse groups of people with diverse ideas come together to create the best possible patient experience. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Key Duties & Responsibilities:
Preferred Qualifications:
Education: Bachelor’s degree in graphic design, marketing, communications, business or a related field is required.
Experience: Four to seven years of related experience in marketing or advertising with demonstrated experience in campaign development. Experience with website, email and digital advertising preferred. Excellent writing, communication, and presentation skills a must. Must be highly organized and show attention to detail. Ability to inspire confidence, earn trust and collaborate in a way that builds relationships.
Required Qualifications at this Level
Education
A bachelor's degree in business administration, healthcare administration, marketing, communications or a related field is required.
Experience
Five years of directly related experience is required.
Experienced in the development, execution, and measurement of multi-dimensional strategic marketing initiatives. Key experience includes working with all levels of organizational leadership in the adoption of plans and tactics, and making plan course corrections as needed based on emerging information or market evolution. Experience with emerging marketing tools (i.e. social media and customer relationship marketing) strongly preferred.
Degrees, Licensure, and/or Certification
N/A
Job Code: 00005214 DIR, MARKETING COMMUNICATIONS
Job Level: H2
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobsat Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Full Time
Software & Cloud Computing
$116k-154k (estimate)
03/23/2024
07/07/2024
dukehealth.org
DURHAM, NC
15,000 - 50,000
Private
ISA WATSON
$3B - $5B
Software & Cloud Computing