Social Media Coordinator

Job Description

Position Designation: Salaried Position with benefits

Opens April 2023

Salary: $45,000 - depending on experience

Position Reports To: Director of Marketing

Position Purposes and Objectives:

The Social Media Coordinator for Drury Lane Theatre and Events will play a pivotal role in shaping and executing our social media strategy. The primary responsibilities include developing and implementing comprehensive social media content calendars that align with overall marketing objectives for Drury Lane Productions (DLP) and Martinique Drury Lane (MDL) Events, Lucille & The Lounge.

This role is responsible for the day-to-day social media operations: writing copy, scheduling, posting, and monitoring content across various social media platforms, ensuring consistency in messaging and brand representation.

Collaborating closely with the Creative Director, this person will contribute to the creation of specialized and engaging content that resonates with our target audience. As part of the Marketing team, the Social Media Coordinator collaboratively develops integrated marketing initiatives, analyzes social media engagement data, identifies customer trends, and plans digital campaigns to foster a vibrant online community.

The Social Media Coordinator will actively build and nurture relationships with influencers and content creators to enhance our online presence. This role requires a creative and strategic mindset, excellent communication skills, and a deep understanding of social media platforms. The successful candidate will have a passion for the arts and a proven track record in developing and implementing successful social media campaigns.

Specific Job Responsibilities:

1. Collaborate with cross-functional teams to build social media strategies that align with the vision of Drury Lane Theatre and Events.

2. Plan, schedule, and report on social media posts to optimize audience engagement effectively.

3. Design and execute a comprehensive social media strategy aligned with objectives set by DLP and MDL.

4. Develop, pitch, and implement strategic social media campaigns in alignment with long-term marketing goals.

5. Generate, edit, plan, and publish content on a fixed media calendar approved by the Director of Marketing.

6. Crafting compelling and engaging copy for social media posts, translating the brand's voice into concise and impactful messages across various platforms.

7. Ensure the overall visual coherence and accuracy of images, links, and information across all social media platforms.

8. Conduct research on benchmark trends, implementing relevant findings across various departments.

9. Attend various performances, events, and marketing initiatives as needed to actively support our marketing endeavors.

10. Seek collaboration opportunities with local businesses and individual partners to expand reach and build strong relationships.

11. Cultivate and maintain relationships with content creators and industry influencers in the Chicagoland area to engage current audiences and expand our reach.

12. Coordinate social media takeovers with cast members and creative team members to promote shows.

13. Organize and curate a content library of photos and videos for Drury Lane Theatre and Events advertising.

14. Maintain a consistent company image throughout all materials and events.

15. Positively represent and promote the company and its image to the press while attending media/social events as assigned.

General Job Responsibilities:

● Strong attention to detail and the capacity to focus in a fast-paced and fluid situation.

● Strong aptitude to listen and communicate with a diverse group of individuals with differing needs.

● Excellent and proven ability to problem-solve efficiently and effectively.

● Understanding and practice of professional behavior within the work environment and willingness to learn, grow, and work as part of a team.

● Proven ability to manage change productively and professionally.

● Willingness to accept direction and a desire to achieve goals set by you and your supervisors- completing assigned tasks on time.

● Arriving at work promptly and regularly, managing personal work flow effectively and independently.

Experience and Knowledge Needed for the Position:

● Proficiency in all major social media platforms, including Facebook, Instagram, X, TikTok, YouTube, and LinkedIn

● Associate's Degree or higher in Communications, Marketing, Social Media, or similar

● Two (2) years of related experience

● Proficient in Microsoft Office Suites and Google Mail/Calendar and Adobe

● Knowledge of current/upcoming digital marketing and media trends

● Collaborate effectively with a wide variety of personalities and situations requiring diplomacy, tact, friendliness, poise, and firmness

● Demonstrate an understanding of, sensitivity to, and appreciation for the diverse ethnic, socio-economic, disability, and gender diversity of guests and staff

● Comfortable handling highly confidential information

● Present proof of eligibility to work in the United States

● Present proof of COVID-19 vaccination

● Reliable transportation required

● Ability and willingness to work occasional nights, weekend and holidays as required

Competencies:

● Analytical Thinking and Attention to Detail

● Business Acumen and Results-Driven Process

● Critical Judgment and Emotional Intelligence

● Creative Writing, Communication, and Presentation Skills

● Initiative and Problem Solving

● Positive, Energetic Demeanor

Drury Lane Theatre & Events is an Equal Opportunity Employer. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Holidays
• Night shift

Work Location: In person