About the Role:

The Innovation Strategy Sr. Associate is ultimately responsible for bringing new products and product categories to life as we continue to drive growth at Dr. Squatch. This role will focus on strategic initiatives related to the innovation product roadmap (i.e. concept development of new products and categories). They will lead product initiatives through development and launch, assist in building strategic plans to address key areas of opportunity and work cross-functionally with key stakeholders to execute on strategic initiatives. Their day-to-day responsibilities will include market research, pricing & margin analysis, product performance assessments, sales data analysis, project management, as well as other ad hoc product strategy initiatives to maximize customer lifetime value. They will also be responsible for evaluating all product launches and conducting thorough analyses to provide recommendations for future launches.

Should we be expanding into this category? What does the ideal product assortment for that category look like? Was this a successful launch? What meaningful takeaways can we gather from the launch and use to maximize the success of future launches? Are our products fit for the right channels and keeping up with current trends? Is the category set up for long-term success or should we be innovating within the space? These are some of the questions that the Innovation Strategy Sr. Associate will work on answering on a regular basis, and the answers to these questions will fundamentally steer the growth of the business.

A successful candidate will be highly analytical and have an understanding of the DTC, Retail, and/or personal care landscapes. The role requires a critical-thinking individual with a passion for products, problem solving, and strong business acumen. They will be highly creative, analytical, and ROI-driven in identifying potentially attractive opportunities. A great Innovation Strategy Sr. Associate will be an exceptional teammate, leveraging the expertise of our Product Development, Consumer Insights, Data & Analytics, Marketing and Operations to ensure we’re making the best product decisions for the business. Finally, a successful Innovation Strategy Sr. Associate will understand how to balance data with intuition and will be energized by helping guide important decisions.

This role will report to the Innovation Strategy Manager.

This is a full-time, hybrid role with company benefits based at Squatch HQ in Marina del Rey, CA. We are currently operating in a hybrid office capacity and expect employees to be in the Los Angeles area and in-office for a minimum of three days a week.

The anticipated base compensation range for this role will be $75,000 to $100,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Lead the execution of cross-functional initiatives, including product briefs, new category/product concept proposals, and ad-hoc strategic projects
• Present findings and articulate clear recommendations to the leadership team
• Track and summarize trends in the personal care space and share learnings with cross-functional stakeholders
• Ongoing competitive research and benchmarking
• Identify key whitespace and product innovation opportunities by translating data from multiple sources (i.e. consumer insights, market research, competitive benchmarking, customer-level data) into winning value propositions
• As part of the development of new products, own pricing and product margin, work cross-functionally to establish and understand revenue goals, demand planning and merchandising, and manage the product and artwork design
• Closely support retail merchandising initiatives and decisions in coordination with the Retail and Commercialization teams

About You:

• Bachelor’s Degree - ideally in Business, Marketing, quantitative, or technical field
• 2-3 years in management consulting, finance, private equity, high-growth startups or similar
• General interest in health, wellness, and natural products
• Strong analytical skills with a passion for making things
• Highly analytical and strategic thinker excited to ensure Dr. Squatch continues innovating across the universe of existing and new product categories
• A scrappy self-starter with an ability to complete tasks both independently and collaboratively as part of a team
• Comfortable in a fast-paced environment
• Strong organizational and multitasking skills with high attention to detail
• A team player excited about cross-functional collaboration
• Excellent written and verbal communication skills

#LI-TC1 #LI-HYBRID #LI-FULLTIME