Qualification: Bachelor’s Degree in Graphic Design

Commitment: 10 – 20 hrs/week
Office Hours: Monday - Friday 8:00 am – 6 pm. You must be available for a minimum of 10 hrs per week during the office hours. Working hours will not exceed 20 per week.

Responsibilities:

Graphic Design:

· Determine and develop the visual style of advertising campaigns, Website & Landing pages, Publications, and other visual elements.

· Lead all creative design to bring creative content creation design inhouse.

· Create photo and video content for digital communications and publications. Manage all photography and videography libraries and content schedules.

· Proficiency in full creative suite for videos and design.

Digital Strategy:

· Develop and implement a digital marketing strategy in order to increase general brand/product awareness, as well as inbound-traffic to the North American companies' websites/landing pages, using digital marketing tools and platforms.

· Set specific marketing goals that align with the overall direction and business goals.

· Ensure brand alignment to increase brand awareness and equity.

· Generate innovative ideas to promote our brand/or products.

Digital Marketing:

· Measure and grow online tools such as Google AdWords, Google Analytics, LinkedIn Marketing, etc. for all companies and act as a service for marketing council.

· Conceptualize, design, program and perform maintenance of North American companies' websites

· Develop and manage digital marketing campaigns.

· Planning, creation and management of landing pages for specific events/advertisements.

· Website optimization using Google/WordPress Analytics, SEO, Keyword Analysis, Market & Competitor Analysis.

· Analyzing online statistics while identifying opportunities to optimize performance and report insights and important metrics (Conversion, Visit, Lead, Return on Investment or preset KPI's) to all divisions and leadership.

· Staying on top and review new technology trends and opportunities to ensure the company becomes a digital marketing leader within the industry, and in digital marketing space.

· Manage social media response matrix and act as an admin/liaison for companies in scope.

· Other tasks as assigned by the direct manager

Skills Required:

Proficiency in Adobe Creative Suite

Proficiency in Microsoft Office Suite

Proficiency in Wordpress Content Management System

Time management and project management

Preferred Experience but not required:

Experience using Microsoft Dynamics Sales Professional

Experience using Hubspot

Experience using Constant Contact or other email marketing software

Experience using Google Analytics – bonus if you have taken the introductory academy courses

Job Type: Part-time

Expected hours: 10 – 20 per week

Work Location: In person